BRANDED GAMING / INDEX
100 Thieves: 100 Thieves x Lil Nas X ×
  • Esports Partnership
  • 100 Thieves / LoL Worlds

100 Thieves

100 Thieves x Lil Nas X

Esports organisation 100 Thieves collaborated with Lil Nas X to release a surprise music video ahead of the League of Legends World championship. The rapper performs two of his songs in the team Headquarters, including 'Industry Baby' the track that 100 Thieves would specifically listen to before their matches began. From welcoming investors like Drake or NBA team Cleveland Cavaliers, to producing its own Gucci collab, 100 Thieves keeps blurring the lines between gaming and street culture.