Game Chronicle
As part of the 'Is Japan Cool?' content program putting every facets of Japanese culture on display to attract tourists to the country, ANA launched an interactive history of Japan's rich gaming heritage in the form of an online game. Game Chronicle sees its lead character travel through four decades of video game design, from 1980s 8-bit to 1990s 16-bit, through to present day graphics, the style of visuals in each section transforming to match their era.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
