Gucci

Gucci is partnering with esports platform Faceit and the World Health Organization to develop a gaming academy with an emphasis on well-being. The program will kick off with four CS:GO rising stars and include daily mentorship from world-class coaches, PC hardware from partners like Logitech, or various trainings such as business, branding, as well as mental and physical health. Gucci is calling the next generation of esports athletes to apply for the 12-month long program (that is unless players sign to a pro team sooner of course). The initiative launched with a short-film directed by Paul Newman, and featuring a range of esports brand ambassadors.