Gucci

Gucci partnered with two renowned custom content creators from the Sims community, Grimcookies and Harrie, to recreate the Off The Grid collection inside the game. In-real-life the clothing is made of recyclable and sustainably sourced materials, and in-game it gives Sims characters a boost in mood score and green eco-footprint. Two official trailers were released by Gucci, while the creators - who happen to be also quite big on YouTube - made tutorial and behind-the-scenes videos.