The Gaming Fridge
As an expansion of their global campaign 'Not All Nights Out are Out' aiming to enhance social moments within gaming communities, Heineken Brazil, introduced 'TH3 G4M1NG FR1DG3'. They built a hybrid device that combines a beer fridge with a high-performance gaming PC. The 'gaming fridge' included a custom cooling mechanism ensuring that beer remains at approximately 2°C during PC operation.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
