KFC
The Recipe Run
In a crossover that nobody really anticipated, KFC encouraged players to manufacture KFC-styled fried chicken in The Legend of Zelda: Tears of the Kingdom in a one-off event named The Recipe Run. In The Recipe Run, players were charged with tracking down oil, chicken, and eleven herbs and spices of their own choice from across the world, and then combine everything to make a delicious serving of fried chicken. It was a speedrun challenge, so the goal was to do it as quickly as possible.