Call of Duty P.E.T.U
Liquid Death, your favorite water brand is collaborating with one of the biggest game franchise of all time, Call of Duty. Zombie is one of the most popular mode of the franchise, a mode where they get eliminated by the hundreds and Liquid Death has decided they deserve better. So they launched P.E.T.U, the People for the Ethical Treatment of the Undead, and the PSA film to go along with it.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
