Playstation

The first couple of ads for the new PS5 were forgettable, to say the least. Good thing Sony also signed Travis Scott as a 'strategic creative partner'. Ahead of the launch, Travis dropped a 10-min short film featuring new gameplay footage as well as a series of random cuts, from him playing on a giant screen in the desert and giving away consoles to random kids, to a James Blake performance. Last but not least, Travis launched of a Playstation-themed fashion collab, including limited Nike Dunk Low sneakers. With only 5 pairs in the world, these became some of the most sought-after footwear.