The Final Boss
Marine conservation NGO Sea Shepherd has launched a campaign highlighting the dangers of overfishing, by releasing a new parody DLC for the popular Dave The Diver video game. Released in 2022 by Mintrocket, the game sees millions of players killing in-game fish every day in order to serve them at their virtual sushi restaurants, but with this latest addition to the game, players will be shown the true consequences of overfishing – even in the digital world.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
