Trolli
Sour Crawler Squad
This is not the first foray into gaming for the Sour gummy worms candy brand (see esport section in this document). This time Trolli is partnering with PUBG to launch 4 new neon-colored gummy-patterned in-game skins you can unlock when buying their products with each skin attached to one variety of Trolli. While not the first brand to create cosmetics, Trolli's example is refreshing for its 'unserious' approach to it in line with the brand's personality and with gamers' taste for the WTF.