Versace

Versace enters gaming for the first time with racing game Need For Speed Unbound. More than a simple cosmetic release, the partnership features a new in-game character, Medusa, who brings the Versace woman persona and high-gloss glamor to life as a street racer. 10 digital pieces of Versace fashion will also drop in the game, from jackets to sneakers. The game is emerging as a hotbed for fashion collaborations, from staple brands like Palace and Balmain to hot independent designers such as Marine Serre and Namilia - not to forget A$AP Rocky's custom Mercedes and Vans collab shoe.