#NOBUILD Challenge
In Fortnite, exploiting natural resources such as wood, stone and metal is a key part of the gameplay. So WWF challenged players to adopt new rules and play without building, in an effort to highlight the danger of our planet's natural resources exhaustion. The NGO partnered with pro-team Solary to kick things off on Twitch, while matchmaking tool buildfight.com allowed to play on custom maps showing the damages on the planet.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
