A curated index of branded gaming: how brands enter games, esports and play culture instead of advertising around them. By The New Playgrounds.https://brandedgamingindex.com/Tue, 20 Oct 2026 19:29:51 GMTenhttps://brandedgamingindex.com/entry/one-voice-memorial/https://brandedgamingindex.com/entry/one-voice-memorial/More than two million animals a year are used in laboratory testing in France, mostly out of sight. One Voice, the French animal-rights association, built them a memorial in Minecraft. Launched 10 July 2026 with We Are Social, Le Mémorial is a walkable world of themed paths, one each for rodents, fish, birds, domestic mammals and primates, lined with monuments and guided by NPCs who tell the…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/ikea-xbox-yxstaby/https://brandedgamingindex.com/entry/ikea-xbox-yxstaby/IKEA's second gaming move of the autumn, and the more conventional one: YXSTABY is a nine-piece furniture collection co-developed with Xbox, in stores worldwide from 1 October 2026. A gaming lounge chair, a monitor stand, a TV stand and side table on castors, a laptop support, a mirrored display box for collectibles, and two pieces that carry the idea: a stool shaped like a controller…Brand ActivationPhysical / IRLRetail & homehttps://brandedgamingindex.com/entry/ikea-storageborn/https://brandedgamingindex.com/entry/ikea-storageborn/Skyrim players have complained about inventory limits for fifteen years. IKEA answered with a shelf. KALLAX Storageborn is a free official Creation for The Elder Scrolls V: Skyrim in which the flatpack unit becomes a companion character, voiced by Matt Berry with full booming gravitas, summoned by a Dragon Shout and offering unlimited storage, automatic loot collection and a tidier home. Made by…Brand IntegrationConsole / PCRetail & homehttps://brandedgamingindex.com/entry/cash-app-apples/https://brandedgamingindex.com/entry/cash-app-apples/Cash App put $500,000 on trees. Cash Apples is a browser game in which players shake a virtual tree once a day hoping a golden apple falls; each one is real money, paid straight into the player's Cash App balance, capped at $200 a day and $1,000 per person over the run. It went live on 9 March 2026 and ran for a week, with a sign-up gate and an opt-in for players under 18. The mechanic is…AdvergameWeb / BrowserInsurance & financehttps://brandedgamingindex.com/entry/firefighters-firecatchers/https://brandedgamingindex.com/entry/firefighters-firecatchers/The French fire service turned Twitch's dead air into a surveillance network. Every streamer's 'Starting soon' screen is minutes of viewers waiting with nothing to look at; Havas Play France replaced it with live feeds from forest-watch cameras and asked chat to type the camera number if they saw smoke. 646 streamers took part, putting roughly 600,000 followers on watch for 2,190 hours; five…Gaming for GoodStreaming / TwitchPublic sectorhttps://brandedgamingindex.com/entry/porsche-vgt/https://brandedgamingindex.com/entry/porsche-vgt/Porsche's first concept car designed purely for a video game. Built with Polyphony Digital for Gran Turismo 7, the Vision Gran Turismo is an all-electric single-seater that never needs to pass crash tests or homologation, which is exactly the point: Style Porsche got to design a car with no physical constraints, then hand it to players on PlayStation on launch day. The brand's stated aim was to…Brand IntegrationConsole / PCAutomotivehttps://brandedgamingindex.com/entry/klorane-botaniquest/https://brandedgamingindex.com/entry/klorane-botaniquest/Klorane is a French plant-based dermo-cosmetic brand committed to the protection of plant heritage. To open the eyes of a younger audience on the wonders of IRL plants powers, Klorane turned virtual botanical playgrounds of big open world games into playful and pedagogical tools. Open worlds games like Red Dead Redemption used here, often offers the ability to collect plants as base ingredient…Creator CollabsStreaming / TwitchBeauty & fragrancehttps://brandedgamingindex.com/entry/nike-react-land/https://brandedgamingindex.com/entry/nike-react-land/Traditional product trial experience in retail is often quite boring and communicates product benefits in a rather dry fashion. To communicate the feeling of Nike REACT technology, Nike launched an immersive video game experience in store where people can trial the shoes, transform themselves into the game's main character and enter a fantastic land populated by the soft springy characteristics…AdvergamePhysical / IRLSportswear & footwearhttps://brandedgamingindex.com/entry/miu-miu-first-woman/https://brandedgamingindex.com/entry/miu-miu-first-woman/To accompany the ad, a space odyssey promoting Miu Miu new perfume, the brand created a mobile game optimized for WeChat that invites players on an 8-bit adventure inspired by the film aesthetic and challenging them to become the first woman on the Miun.AdvergameMobileBeauty & fragrancehttps://brandedgamingindex.com/entry/louis-vuitton-endless-runner/https://brandedgamingindex.com/entry/louis-vuitton-endless-runner/Player run in the retro-style Endless Runner game by jumping over sidewalk obstacles and collecting Louis Vuitton tokens. The game's debut coincided with the Collection's launch in stores and online, and sees players revisiting the New York City set of Virgil Abloh's Men's Fall-Winter 2019 Fashion Show that took place in Paris earlier in that year.AdvergameMobileFashion & luxuryhttps://brandedgamingindex.com/entry/kfc-love-colonel/https://brandedgamingindex.com/entry/kfc-love-colonel/Dating sims are romance simulators where the goal is to manage your romantic relationships with manga-type characters. Highly popular in Japan, they are starting to find their niche outside of Asia. KFC released a Dating Simulator where you play a promising culinary student, as you try to date your classmate, Colonel Sanders. Available for free on Steam, the reviews are good, except for this…AdvergameConsole / PCQSR & restaurantshttps://brandedgamingindex.com/entry/ana-game-chronicle/https://brandedgamingindex.com/entry/ana-game-chronicle/As part of the 'Is Japan Cool?' content program putting every facets of Japanese culture on display to attract tourists to the country, ANA launched an interactive history of Japan's rich gaming heritage in the form of an online game. Game Chronicle sees its lead character travel through four decades of video game design, from 1980s 8-bit to 1990s 16-bit, through to present day graphics, the…AdvergameConsole / PCTravel & tourismhttps://brandedgamingindex.com/entry/burberry-b-surf/https://brandedgamingindex.com/entry/burberry-b-surf/Following the release last year of the game 'B Bounce' to promote its new puffer jacket line and 'Ratberry' to celebrate the Chinese New Year, Burberry returns to gaming, this time with a multiplayer feature. B Surf is a surf game where players pick a board and dress their virtual character in outfits from the Monogram summer collection, before racing against each others on water. Various prizes…AdvergameMobileFashion & luxuryhttps://brandedgamingindex.com/entry/balenciaga-afterworld/https://brandedgamingindex.com/entry/balenciaga-afterworld/Unable to organise their fashion shows, luxury brands are taking new approaches, from Chanel's single-guest catwalk to Burberry's Twitch stream or Gucci's film festival GucciFest. Always one hype ahead, Balenciaga is launching the new fall collection through a 3D video game, titled 'Afterworld: The Age of Tomorrow'. Building on the brand's recent explorations with the concept of dystopia…AdvergameWeb / BrowserFashion & luxuryhttps://brandedgamingindex.com/entry/itv-drama-vs-reality/https://brandedgamingindex.com/entry/itv-drama-vs-reality/ITV turned their stars into pixelated characters and released a video game, which lets players select a character – all of which have their own special moves and catchphrases – and do battle with a succession of opponents. Fights take place against a backdrop of familiar locations, including the Love Island villa, the I'm A Celeb campsite, and a period drama drawing room – all lovingly recreated…AdvergameWeb / BrowserMedia & streaminghttps://brandedgamingindex.com/entry/kenzo-run/https://brandedgamingindex.com/entry/kenzo-run/For the holidays, KENZO launched its own video game, titled The KENZO Run, challenging fashion-minded gamers to compete for prizes. The game tasked players with running through KENZO City, collecting as many Boke Flowers (or tokens inspired by Maison's signature designs) while avoiding game-ending obstacles. Those who placed in the winning top 36 received special holiday prizes from the French…AdvergameWeb / BrowserFashion & luxuryhttps://brandedgamingindex.com/entry/mcdonalds-grimace/https://brandedgamingindex.com/entry/mcdonalds-grimace/McDonald's is getting into the video game business as part of a campaign that celebrates the original character Grimace's 52nd birthday. The hairy purple blob inspired a side-scrolling platformer that runs on mobile, desktop, and surfing on the nostalgia trends of 2023, on Game Boy Color in pure retro gaming fashion. The game was released for free across the aforementioned platforms.AdvergameWeb / BrowserQSR & restaurantshttps://brandedgamingindex.com/entry/chilis-burgertime/https://brandedgamingindex.com/entry/chilis-burgertime/Chili's® Grill & Bar is introducing a refreshed version of the cult-classic BurgerTime© arcade game: Chili's Big Smasher BurgerTime, giving fans the chance to tackle fast-food villains and win free burgers for LIFE. In the restaurant brand's first video game, art imitates life as players are challenged to save humanity from the overpriced fast-food burger. Fans play as Joe ChiliHead, with the…AdvergameWeb / BrowserQSR & restaurantshttps://brandedgamingindex.com/entry/coca-cola-playable-billboard/https://brandedgamingindex.com/entry/coca-cola-playable-billboard/Coca-Cola has created a unique interactive experience in Times Square by transforming its iconic billboard into a playable version of the classic game Pong. Playing into the nostalgia of retro gaming to try to breakthrough in the most overcrowded environment for a billboard that could possibly exist, Times Square.AdvergamePhysical / IRLBeverageshttps://brandedgamingindex.com/entry/nlb-playbrary/https://brandedgamingindex.com/entry/nlb-playbrary/In an era where technology and AI are often viewed as threats to reading, the National Library Board, Singapore has taken a bold step forward. Meet Playbrary, an AI that turns any classic book into an adventure game. Now, gamers and readers can meet in classics like Frankenstein and The Adventures of Sherlock Holmes. Reading is back in the game!AdvergameWeb / BrowserEducation & culturehttps://brandedgamingindex.com/entry/pizza-hut-tmnt/https://brandedgamingindex.com/entry/pizza-hut-tmnt/Pizza Hut and the film Teenage Mutant Ninja Turtles: Mutant Mayhem partnered for the movie launch in an integrated campaign that included an AR game component. You could deliver pizza to the Turtles for a chance to win pizza and prizes in Pizza Hut's brand-new mobile AR game, Teenage Mutant Ninja Turtles: Pizza Power. Using AR technology, the game brings the Turtles to life in the real world for…AdvergameMobile (AR)QSR & restaurantshttps://brandedgamingindex.com/entry/delta-sky-hopper/https://brandedgamingindex.com/entry/delta-sky-hopper/Delta is bringing a retro twist to the in-flight experience with Sky Hopper – a new game rolling out now for SkyMiles® Members exclusively through Delta Sync Wi-Fi on their mobile devices. Designed with a nostalgic, 8-bit feel, Sky Hopper lets SkyMiles Members enjoy gameplay inflight while competing for the chance to win $400 Delta Gift Cards every month until April 24, 2025.AdvergameMobileTravel & tourismhttps://brandedgamingindex.com/entry/balenciaga-snake/https://brandedgamingindex.com/entry/balenciaga-snake/In a long (albeit recent) history of using gaming to present and promote their latest collection, Balenciaga has created a new game emulating the huge iconic snake game from the good old Nokia 3310 days to promote their snake collection. Available online for everyone to play, they also created a custom 'Game Boy' to deliver the game to influencers and VIPs in a more personalized gaming experience.AdvergameWeb / BrowserFashion & luxuryhttps://brandedgamingindex.com/entry/mcdonalds-side-missions/https://brandedgamingindex.com/entry/mcdonalds-side-missions/McDonald's is turning spontaneous snack runs into playful quests with its new Side Missions campaign. Using the MyMcDonald's app, customers are encouraged to complete side missions – such as eating a meal in extreme conditions or ordering a LEET menu combination that totals exactly £13.37.AdvergameMobileQSR & restaurantshttps://brandedgamingindex.com/entry/jack-in-the-box-dealquest/https://brandedgamingindex.com/entry/jack-in-the-box-dealquest/Jack in the Box has launched a new retro-arcade-style in-app game called 'DealQuest', reviving its mascot Jack Box for Halloween in true '80s 8-bit fashion. Players unlock codes for limited-time Monster Munchie Meals through gamified play, bridging nostalgia and brand interaction. The campaign targets late-night 'unruly' revelers and leans on AI-enhanced graphics to modernize classic gameplay…AdvergameMobileQSR & restaurantshttps://brandedgamingindex.com/entry/kao-silent-cleaning/https://brandedgamingindex.com/entry/kao-silent-cleaning/Faced with a difficult challenges, reaching younger audiences to care about cleaning product, Japanese home care giant Kao went somewhere no detergent brand had gone: a full 3D exploration-style horror game. Silent Cleaning turns familiar household chores into immersive horror gameplay, faithfully recreating the real-world feel and sounds of actual Kao products as core mechanics. It was released…AdvergameConsole / PCCPG (home care)https://brandedgamingindex.com/entry/z-event/https://brandedgamingindex.com/entry/z-event/A charity event organized on Twitch where top French streamers gather in a room for 2 days and play games to collect donations for a partner NGO. More than €3.5M were raised in 2019 for the Pasteur Institute, becoming the world record for a charity stream on Twitch. Top donators included the world's top streamer Ninja or Riot Games, the developer of League Of Legends. UPDATE: €10M+ have been…Gaming for GoodStreaming / TwitchNGO & non-profithttps://brandedgamingindex.com/entry/rsf-uncensored-library/https://brandedgamingindex.com/entry/rsf-uncensored-library/To circumvent the censorship from restrictive regimes, the NGO has produced an enormous virtual library in Minecraft. Hosted on its own server, the archive gives access to banned journalist work, from places such as Saudi Arabia or Russia.Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/un-blockdown/https://brandedgamingindex.com/entry/un-blockdown/Blockdown Simulator was made in Minecraft to teach people about the effective strategy of staying at home during a pandemic. The map is a village exposed to highly infectious Zombie Villagers that act as a simulator designed to educate players about the impact of a pandemic, its effects on healthcare services, and how various social measures can mitigate it.Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/fbb-beyond-walls/https://brandedgamingindex.com/entry/fbb-beyond-walls/To support kids with mental health issues through the confinement, charity Football Beyond Borders decided to brings its mission within kid's home by creating Football Beyond Walls, a campaign that pairs young people and professional footballers for a game of FIFA20 and a meaningful conversation about their lives in lockdown.Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/blm-warzone/https://brandedgamingindex.com/entry/blm-warzone/Part of a larger statement that denounces racism and injustice, Activision updated its Call Of Duty games to present a Black Lives Matter message during loading screens.Gaming for GoodConsole / PCGames & publishershttps://brandedgamingindex.com/entry/riot-mental-health/https://brandedgamingindex.com/entry/riot-mental-health/Riot Games is partnering with non-profit organization Crisis Text Line to provide a text-based hotline for gamers facing mental health crises. Players can connect with a trained counselor 24/7 via SMS. The initiative follows a partnership with Active Minds, which used the League of Legends Esports events to raise awareness for mental health issues, telling stories of pro players on their own…Gaming for GoodMulti-platformGames & publishershttps://brandedgamingindex.com/entry/wwf-nobuild/https://brandedgamingindex.com/entry/wwf-nobuild/In Fortnite, exploiting natural resources such as wood, stone and metal is a key part of the gameplay. So WWF challenged players to adopt new rules and play without building, in an effort to highlight the danger of our planet's natural resources exhaustion. The NGO partnered with pro-team Solary to kick things off on Twitch, while matchmaking tool buildfight.com allowed to play on custom maps…Gaming for GoodFortnite / UEFNNGO & non-profithttps://brandedgamingindex.com/entry/facebook-gaming-mario-tennis/https://brandedgamingindex.com/entry/facebook-gaming-mario-tennis/During the confinement, streaming platform Facebook Gaming organised a Mario Tennis charity tournament that paired up celebrities with tennis champions for a series of live-streamed matches. The likes of Gigi Hadid, Hailey Bieber, Venus & Serena Williams or Maria Sharapova competed, while tennis legend John McEnroe and YouTube star iJustine provided commentary. All competitors received $25k to…Gaming for GoodStreaming / TwitchMedia & streaminghttps://brandedgamingindex.com/entry/xbox-changing-the-game/https://brandedgamingindex.com/entry/xbox-changing-the-game/Microsoft created the Xbox Adaptive Controller, a device designed to help people with disabilities play video games. The product was introduced in a Super Bowl commercial, focussing on passionate young gamers, inspiring waves of people with disabilities to join the gaming community and level the playing field.Gaming for GoodConsole / PCGames & hardwarehttps://brandedgamingindex.com/entry/aoc-among-us/https://brandedgamingindex.com/entry/aoc-among-us/After making a huge splash in her Twitch debut, US Rep Alexandria Ocasio-Cortez returned to the platform for a +5h livestream playing Among Us, helping to raise $200K USD for local food pantries, eviction defense legal aid & community support organizations. With peaks at 100k viewers, the game session featured the leader of Canada's Democratic Party and other popular streamers, complete with a…Gaming for GoodStreaming / TwitchPublic figures & politicshttps://brandedgamingindex.com/entry/global-pride-crossing/https://brandedgamingindex.com/entry/global-pride-crossing/With the cancellation of pride events around the world, the 'Global Pride Crossing' initiative invited players of Animal Crossing to participate in virtual celebrations and host Pride parades on their islands. The virtual festival is one of the activities supporting Global Pride 2020, a partnership between different LGBT rights organizations in response to Covid. On Pride day itself, Twitch…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/kiyan-prince-fifa/https://brandedgamingindex.com/entry/kiyan-prince-fifa/Kiyan Prince, a promising U.K. soccer player whose tragic murder 15 years ago shocked English football fans, is being remembered with a roster update in FIFA 21. EA Sports will have him join the Queens Park Rangers, with whom he starred as a member of the team's under-16 development club. Further, Ultimate Team players will be able to access themed unlock items by completing in-game objectives…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/specialeffect-battle-of-brands/https://brandedgamingindex.com/entry/specialeffect-battle-of-brands/The 'Battle of the Brands' worked like an auction. Brands could bid how much they'd donate to SpecialEffect, a charity for gamers with disabilities. After two weeks, the highest bidder would get to be represented in the game via a new skin. The campaign came to a close with last minute $1M donation from world's biggest streamer Ninja, who teamed up with other players from the gaming world…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/riot-rainbow-fluft/https://brandedgamingindex.com/entry/riot-rainbow-fluft/Since 2018, Riot Games has started a tradition of celebrating Pride, with most notably the Rainbow Fluft, an icon that let League players show their support for LGBTQIA+ communities, leaving a sparkling rainbow trail in-game when equipped. In 2021, the publisher stepped up its efforts by releasing Rainbow Fluft across every game of its portfolio (League, Valorant, TFT, Legends of Runeterra, Wild…Gaming for GoodMulti-platformGames & publishershttps://brandedgamingindex.com/entry/xbox-player-like-me/https://brandedgamingindex.com/entry/xbox-player-like-me/As part of the Beyond XBOX campaign that previously saw lonely seniors being offered the opportunity to play (and meet) with others during the pandemic, 'A Player Like Me' focuses on young people with rare diseases that can find comfort in meeting others sharing the same disease. Partnering with the charity Gamers Outreach, Xbox organizes gaming sessions where they get to know each other and…Gaming for GoodConsole / PCGames & hardwarehttps://brandedgamingindex.com/entry/dove-real-virtual-beauty/https://brandedgamingindex.com/entry/dove-real-virtual-beauty/Female avatars often look the same, perpetuating unrealistic beauty stereotypes for many of its players. A whopping 60 percent of girls and 62 percent of women do not feel represented by video game characters. Dove launched Real Virtual Beauty to dismantle gaming's harmful standards. Real Virtual Beauty includes a one-of-a-kind training course developed in partnership with Centre for Appearance…Gaming for GoodMulti-platformCPG (health & personal care)https://brandedgamingindex.com/entry/puissance-dys-mindcraft/https://brandedgamingindex.com/entry/puissance-dys-mindcraft/French healthcare charity PUISSANCE DYS was created to help people with dyslexia through an innovative method, thinking of dyslexia not as a disability but as a super ability. Many people are not aware that they are currently dealing with dyslexia while Minecraft as a game is known to be appealing to people with dyslexia (its creator suffered from it too). To help with diagnosys, PUISSANCE DYS…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/mlb-storylines/https://brandedgamingindex.com/entry/mlb-storylines/MLB The Show 23 embraced this challenge by introducing 'Storylines,' which celebrates the history of the Negro Leagues. The playable mode allows gamers to step into the cleats of some of the Negro Leagues' best, like Jackie Robinson and Satchel Paige. They can also learn the stories of six unsung heroes.Gaming for GoodConsole / PCSports leagues & teamshttps://brandedgamingindex.com/entry/alienware-gaming-cap/https://brandedgamingindex.com/entry/alienware-gaming-cap/Dell Technologies, in partnership with Alienware, launched The Gaming Cap, the first-of-its-kind technology that allows deaf people to feel the gaming sounds they can't hear. By using this wearable tech, the deaf community's disability doesn't affect their ability to game anymore. The device is compatible with all gaming platforms and major gaming franchises. It opens up gaming to the more than…Gaming for GoodPhysical / IRLTech & hardwarehttps://brandedgamingindex.com/entry/greenpeace-los-santos/https://brandedgamingindex.com/entry/greenpeace-los-santos/Greenpeace is trying to raise awareness about environmental issues within the popular video game Grand Theft Auto in the hopes of hitting home the urgency of the impending disaster. Los Santos, which is arguably one of the most well-known cities in the gaming world, has been altered to showcase the real-world effects that climate change could have. Gamers were able to explore the 'Los Santos…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/long-covid-mode/https://brandedgamingindex.com/entry/long-covid-mode/In-game characters feeling the symptoms of Long COVID while playing popular games is now a reality thanks to a campaign raising awareness of the debilitating effects the new chronic illness can bring. Long COVID Mode is a new game modification recently unveiled by the patient organisation Long COVID Europe (LCE). Feeling exertion after a short run in Elden Ring, Losing object because of memory…Gaming for GoodMulti-platformNGO & non-profithttps://brandedgamingindex.com/entry/wonders-giza/https://brandedgamingindex.com/entry/wonders-giza/Discover Ancient Egypt - home to the famous Pyramids of Giza and the Great Sphinx. Set circa 4600 years ago in the 4th Dynasty, this Fortnite island recreates the Giza Plateau, featuring the Great Pyramid of Khufu, Pyramid of Khafre, and the Great Sphinx. Explore this ancient time, uncovering secrets about the lives, beliefs, and cultures of its people. Disclaimer: This island has been developed…Gaming for GoodFortnite / UEFNEducation & culturehttps://brandedgamingindex.com/entry/dove-code-my-crown/https://brandedgamingindex.com/entry/dove-code-my-crown/Dove continues its decade long work on body inclusivity with a new take on making gaming more inclusive. Partnering with Open Source Afro Hair Library launch Code my Crown: the world's first complete and free guide for coding textured hair and protective styles in video games. Created by Black 3D artists, Code my Crown provides step-by-step instructions and 360-degree photo mapping so that any…Gaming for GoodMulti-platformCPG (health & personal care)https://brandedgamingindex.com/entry/change-the-ref-final-exam/https://brandedgamingindex.com/entry/change-the-ref-final-exam/Change The Ref is a non-profit fighting for gun reforms in the US. It was co-founded by parents of the Parkland school shooting victim in 2018. With 70+ school shooting happening every year in the US, Change the Ref wants to shift the discussion around guns by showing the reality of school shootings. The game, titled The Final Exam, was announced on the first day of TwitchCon, as the Twitch…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/sea-shepherd-final-boss/https://brandedgamingindex.com/entry/sea-shepherd-final-boss/Marine conservation NGO Sea Shepherd has launched a campaign highlighting the dangers of overfishing, by releasing a new parody DLC for the popular Dave The Diver video game. Released in 2022 by Mintrocket, the game sees millions of players killing in-game fish every day in order to serve them at their virtual sushi restaurants, but with this latest addition to the game, players will be shown…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/movistar-not-a-game/https://brandedgamingindex.com/entry/movistar-not-a-game/Movistar, aiming to highlight the dangers of online gaming environments, particularly the risk of minors being recruited by organized crime through mobile games. The campaign centers around a short film that narrates the story of a young gamer lured by drug traffickers through promises of in-game rewards and a new smartphone. The film adopts a visual style reminiscent of popular games like Grand…Gaming for GoodFilm / contentTelecomhttps://brandedgamingindex.com/entry/talita-mission/https://brandedgamingindex.com/entry/talita-mission/Swedish NGO Talita transforms how prostitution is portrayed in GTA5. Infusing the game with real survivor stories and new action-filled missions, the initiative aims to shift young players' perspectives on sex trafficking. Talita has created a new mod for GTA V that reverses the narrative through a new mission named Mission Talita. Unlike GTA's typical representation of victims of prostitution…Gaming for GoodConsole / PCNGO & non-profithttps://brandedgamingindex.com/entry/unibet-sixth-man/https://brandedgamingindex.com/entry/unibet-sixth-man/To promote the new partnership with Esports team Astralis, Unibet launched a campaign celebrating the 'sixth man'. In traditional eleven-a-side sports, the 12th man refers to the fans. Unibet highlighted that the same fan passion and expertise can be found in Esports, with a scene all (e)sport fans will recognize: post-game commentaries.Esports PartnershipEsportsBetting & gaminghttps://brandedgamingindex.com/entry/red-bull-against-the-odds/https://brandedgamingindex.com/entry/red-bull-against-the-odds/Red Bull certainly knows how to tell a good underdog story and there is no shortage of these tales in Esports. The already cult 80-min documentary 'Against The Odds' follows Ceb and his teammates as they fight through to win 'The International' for the first time. This Dota 2 tournament happens to be the largest prize pool in Esports.Esports PartnershipEsportsBeverageshttps://brandedgamingindex.com/entry/lenovo-baptizer/https://brandedgamingindex.com/entry/lenovo-baptizer/For competitive gamers, their nicknames and gamertags have become part of their identities over the years. So with a legendary pro Counter-Strike player, 'Heaton', in place of a priest, an esports tournaments as substitute for the sacred Masses, Lenovo organised a series of gamers' Baptisms. The ritual was followed by actual administrative paperwork, allowing gamers to add their nickname as…Esports PartnershipEsportsTech & hardwarehttps://brandedgamingindex.com/entry/team-secret-afk-beer/https://brandedgamingindex.com/entry/team-secret-afk-beer/As a mean to expand their business all while differentiating from the typical energy drink sponsorship, Team Secret launched a craft beer in partnership with the Levante Brewery. Named after the gamer slang AFK ('Away From Keyboard') it hopes to be the drink one reach when away from their keyboard.Esports PartnershipEsportsEsports orgshttps://brandedgamingindex.com/entry/hp-omen-gamewave/https://brandedgamingindex.com/entry/hp-omen-gamewave/Research has demonstrated that gaming can effectively train and positively impact the brain, yet video games still very much often serve as a scapegoat for whatever ails the youth. HP created a live performance powered by the minds of casual and pro players alike, using brain-scanning tech to show in real time how gaming improves brain capabilities such as focus, mental stamina or memory.Esports PartnershipEsportsTech & hardwarehttps://brandedgamingindex.com/entry/turtle-beach-smack-talk/https://brandedgamingindex.com/entry/turtle-beach-smack-talk/To promote their gaming headset gear, Turtle Beach helped Esports team Astralis to improve on one crucial skill in competitive gaming: trash-talk. To do so, they introduced the Danish team to Dr. Disrespect, one of the most famous gaming streamers, well known to be a ruthless trash-talker.Esports PartnershipEsportsTech & hardwarehttps://brandedgamingindex.com/entry/kfc-colonel-ki/https://brandedgamingindex.com/entry/kfc-colonel-ki/To become more than just a sponsor in China, KFC partnered with a data company to create an algorithm able to predict outcomes of League of Legends games in real time. The AI proved to be so accurate gamers made it a part of their fan experience, and a trending topic on Weibo.Esports PartnershipEsportsQSR & restaurantshttps://brandedgamingindex.com/entry/bmw-united-in-rivalry/https://brandedgamingindex.com/entry/bmw-united-in-rivalry/BMW is partnering with five of the world's top esports organisations: Cloud 9 (US), Fnatic (UK), Funplus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). Beyond the usual sponsorships perks (including official team vehicles) the car maker provides tech support, helping the teams to build more advanced hardware and software for their fans.Esports PartnershipEsportsAutomotivehttps://brandedgamingindex.com/entry/axe-whats-your-move/https://brandedgamingindex.com/entry/axe-whats-your-move/As new global sponsor for the League of Legends events, AXE launched the 'What's Your Move' campaign, which kicked off with the 'Talking Can' stunt (a speaker-equipped deodorant delivering lines from the game when sprayed). The effort also featured a couple of brand films and various in-tournament events, including an AR experience in Madrid and RFID-enabled treasure hunt in Paris.Esports PartnershipEsportsCPG (health & personal care)https://brandedgamingindex.com/entry/nba2k-players-tournament/https://brandedgamingindex.com/entry/nba2k-players-tournament/NBA2K brought 16 of the best in the league together virtually to crown the NBA 2K20 Players Champion. Current players – including top seeds Kevin Durant of the Brooklyn Nets and Trae Young of the Atlanta Hawks – competed in an NBA players-only tournament on Xbox One. On the line for the competitors - $100K for their charity of choice, and the title of NBA 2K20 Players Champion.Esports PartnershipEsportsSports leagues & teamshttps://brandedgamingindex.com/entry/lenovo-silver-sniper/https://brandedgamingindex.com/entry/lenovo-silver-sniper/To reinforce its message that gaming is for everyone, Lenovo formed a Counter Strike team comprised of elderly people and coached by a former pro Counter-Strike player. Not only they managed to beat some (younger) teams, they became ambassadors for the older generations, getting more seniors to form esport teams. Effectively demonstrating that everyone can be a gamer.Esports PartnershipEsportsTech & hardwarehttps://brandedgamingindex.com/entry/bumble-team/https://brandedgamingindex.com/entry/bumble-team/Online dating and gaming communities face a common challenge: they can be quite toxic environments for women. On its mission to advance gender equality and empower women, Bumble partnered with Esports organization Gen.G to launch an all-female Fortnite team. New in-app features enabling female gamers to connect through the app were also introduced, remembering people Bumble is more than a dating…Esports PartnershipEsportsDating & social appshttps://brandedgamingindex.com/entry/gucci-fnatic-dive/https://brandedgamingindex.com/entry/gucci-fnatic-dive/Gucci and Fnatic have partnered for a drop of limited-edition dive watches. The timepiece features the logo and signature black and orange colors of the team. To support the launch, a brand film was released and a Fnatic-branded mini-game is expected to hit the Gucci Arcade, the section of the Gucci app dedicated to gaming. Available through the Gucci store, the 100 watches were sold out in less…Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/mercedes-icons/https://brandedgamingindex.com/entry/mercedes-icons/Already serving as a sponsor for the Chinese league since 2018, Mercedes-Benz is taking its partnership global to become the exclusive automotive partner for League of Legends. The deal covers three major Esports events but extends way beyond traditional sponsoring. Mercedes logos will be seen on in-game banners and items such as loot boxes. The brand will also be able to create a variety of…Esports PartnershipEsportsAutomotivehttps://brandedgamingindex.com/entry/nike-dribble-carry/https://brandedgamingindex.com/entry/nike-dribble-carry/If you've got a body, you're an athlete. Nike tapped into the influence of Esports for the first time with pro player Jian 'Uzi' Zihao. The League of Legends gamer stars in Lebron James' 'Dribble &', a campaign aimed at inspiring young Chinese athletes to keep following all of their passions, sports, and otherwise. In Esports, 'to carry' refers to a single player pushing its team to victory.Esports PartnershipEsportsSportswear & footwearhttps://brandedgamingindex.com/entry/nike-next-level/https://brandedgamingindex.com/entry/nike-next-level/In a year of cancelled sporting events, Nike continues its big push into Chinese Esports, airing a first commercial fully dedicated to Esports, ahead of the LoL World Championship in Shanghai. In the ad, aspiring pro gamers join a special bootcamp to train in everything but gaming (physical, mental, nutrition), conveying the message that strengthening their bodies and minds can take their game…Esports PartnershipEsportsSportswear & footwearhttps://brandedgamingindex.com/entry/adidas-vitality/https://brandedgamingindex.com/entry/adidas-vitality/Three years ago, Adidas became the first major sportswear brand to officially supply kits for an Esports organisation, Team Vitality. After the release of VIT.01, the world's first sneaker collab with an Esports squad, the two brands have followed up with the VIT.02. Sub-named X9000, as a reference to the 'Over 9000' Meme inspired by Dragon Ball Z, the limited edition sneakers were designed in…Esports PartnershipEsportsSportswear & footwearhttps://brandedgamingindex.com/entry/snipes-mousesports/https://brandedgamingindex.com/entry/snipes-mousesports/Streetwear brand and retailer Snipes collaborated with German Esports team Mousesports for a fashion collaboration, in-store activities, and an anime short-film. Narrated by rapper Rick Ross, the movie tells the story of the team's ascension and its founder Django, in a blend of hip-hop, gaming and anime culture. This celebrated the beginning of a long-term partnership, as Snipes became the…Esports PartnershipEsportsRetail & e-commerce (streetwear)https://brandedgamingindex.com/entry/overwatch-staple-jerseys/https://brandedgamingindex.com/entry/overwatch-staple-jerseys/If streetwear and Esports seem more intertwined than ever, team jerseys had not been thought about in meaningful ways, in many cases resembling skin-tight football kits, only with poor graphics and rarely fitting the body types of pro gamers. Overwatch worked with legendary streetwear designer Jeff Staple to design the League's own set of team jerseys through a fashion lens. The kits were…Esports PartnershipEsportsGames & publishershttps://brandedgamingindex.com/entry/ralph-lauren-g2-esports/https://brandedgamingindex.com/entry/ralph-lauren-g2-esports/Ralph Lauren announced a global partnership with Esports team G2, as their 'exclusive fashion outfitter'. The brands will work together on developing content for Tik Tok and Twitch, as well as brand campaigns and events. The collaboration kicked off with the Ralph Lauren Wimbledon campaign, which saw G2's League of Legends star Rekkles featured among some of the biggest global athletes.Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/murakami-faze/https://brandedgamingindex.com/entry/murakami-faze/Renowned contemporary artist Takashi Murakami has stepped into the gaming world through a limited-edition merchandise collaboration with FaZe Clan, the leading esports and entertainment organization based in LA. Within the collection, Murakami's signature flower motifs take over esports jerseys and a selection of large and small mousepads in predominantly red and blue colorways. The jersey…Esports PartnershipEsportsArt & culturehttps://brandedgamingindex.com/entry/gucci-100-thieves/https://brandedgamingindex.com/entry/gucci-100-thieves/Esports organisation 100 Thieves has collaborated with Gucci to drop an exclusive backpack. A red variant of the original 'Off The Grid' model with the 100T logo embroidered on the flap, the item was priced $2,500 and limited to only 200 pieces. Importantly, the release was announced with a full fashion campaign, including lifestyle film and photoshoot featuring star members of the team.Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/100-thieves-lil-nas-x/https://brandedgamingindex.com/entry/100-thieves-lil-nas-x/Esports organisation 100 Thieves collaborated with Lil Nas X to release a surprise music video ahead of the League of Legends World championship. The rapper performs two of his songs in the team Headquarters, including 'Industry Baby' the track that 100 Thieves would specifically listen to before their matches began. From welcoming investors like Drake or NBA team Cleveland Cavaliers, to…Esports PartnershipEsportsMusic & artistshttps://brandedgamingindex.com/entry/xset-grizzley-world/https://brandedgamingindex.com/entry/xset-grizzley-world/Detroit rapper Tee Grizzley has signed a partnership with esports brand XSET, completing the deal in-game through his own GTA roleplay server 'Grizzley World'. In a clip shared online, the avatar of the rapper can be seen inside GTA RP receiving a phone call from XSET and signing the paperwork in an hotel lobby. As a part of the collaboration, Grizzley and XSET will team up on a mission to help…Esports PartnershipEsportsMusic & artistshttps://brandedgamingindex.com/entry/disney-faze/https://brandedgamingindex.com/entry/disney-faze/Leading esports organisation Faze Clan announced a year-long collaboration with Disney. The partnership will center around co-branded merchandise that will blend Disney's iconic characters with the team's aesthetics. The first capsule 'Mickey On The Grid' includes tees, hoodies and caps that feature a retro Mickey Mouse in a wireframe pattern. An animated teaser showing the legendary character…Esports PartnershipEsportsEntertainment IP (film & TV)https://brandedgamingindex.com/entry/gucci-gaming-academy/https://brandedgamingindex.com/entry/gucci-gaming-academy/Gucci is partnering with esports platform Faceit and the World Health Organization to develop a gaming academy with an emphasis on well-being. The program will kick off with four CS:GO rising stars and include daily mentorship from world-class coaches, PC hardware from partners like Logitech, or various trainings such as business, branding, as well as mental and physical health. Gucci is calling…Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/puma-geng-heron-preston/https://brandedgamingindex.com/entry/puma-geng-heron-preston/Esports team Gen.G worked with their sponsor Puma and famed streetwear designer Heron Preston on a limited edition jersey for the League of Legends World championship. This is the second year this collaboration drops, following the signing of Heron Preston as the team's creative advisor. Last year, the team also released a Preston-designed tee around the launch of the Gen.G foundation, with all…Esports PartnershipEsportsSportswear & footwearhttps://brandedgamingindex.com/entry/balenciaga-smg/https://brandedgamingindex.com/entry/balenciaga-smg/Fashion luxury house Balenciaga designed bespoke kits for Team SMG. With rosters in China, Singapore and Malaysia and positioned as the 'premier esports brand', the esports team is looking to grow its popularity across the whole Chinese and Pacific-Asian regions. This is Balenciaga's first official foray into esports, after the brand notoriously launched its autumn 21 collection via a web-based…Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/lil-nas-x-star-walkin/https://brandedgamingindex.com/entry/lil-nas-x-star-walkin/The League of Legends World Championship arguably is the most prestigious esports event, and this year Lil Nas X is in charge of getting it all hyped up. Following a stunt video appointing him as temporary President of Riot Games, the company revealed the official tournament anthem 'Star Walkin' - a brand-new track from the rapper. The complementary animated music video features some of the…Esports PartnershipEsportsMusic & artistshttps://brandedgamingindex.com/entry/trolli-league/https://brandedgamingindex.com/entry/trolli-league/The worm gummy brand is running a massive ongoing tournament series that hosts more than 1,000 competitions. Rocket League, Valorant, Apex Legends, Smash… if it's a big title in gaming, there's probably a League Trolli tournament coming up soon. Trolli is offering up to $140,000 in prize money for the winners of these matchups. Favoring small prize money to run tons of tournaments across many…Esports PartnershipEsportsCPG (food & confectionery)https://brandedgamingindex.com/entry/ralph-lauren-g2/https://brandedgamingindex.com/entry/ralph-lauren-g2/G2 Esports has unveiled the next step in its collaboration with luxury clothing brand Ralph Lauren–and its 'first-of-its-kind' range may be one of the most impressive in the competitive gaming industry. Ralph Lauren, which has been the 'exclusive fashion outfitter' for G2 since 2021, has worked with the team to create a capsule collection that includes a wide range of unisex, casual clothing…Esports PartnershipEsportsFashion & luxuryhttps://brandedgamingindex.com/entry/adidas-play-connected/https://brandedgamingindex.com/entry/adidas-play-connected/Adidas launched GMR, a football insole powered by a Google Jacquard smart chip. Placed in player's boots, it tracks your moves on the pitch and syncs the data right into FIFA Mobile. The better you play in the real world, the better your team gets in the FIFA game.Brand ActivationPhysical / IRLSportswear & footwearhttps://brandedgamingindex.com/entry/lol-iab-studio/https://brandedgamingindex.com/entry/lol-iab-studio/True Damage is a virtual hip-hop group made up of fictional League of Legends characters. With a concept somewhat reminiscent of Gorillaz, the band is composed of five artists from around the world, including latin pop star Becky G, k-pop icon SOYEON or American singer-actress Keke Palmer. If Riot has been releasing music and matching skins for years now, the True Damage project is mixing…Brand ActivationPhysical / IRLGames & publishershttps://brandedgamingindex.com/entry/fragment-cyberpunk/https://brandedgamingindex.com/entry/fragment-cyberpunk/The debacle surrounding the release of Cyberpunk 2077, eventually pulled from the Playstation Store due to performance issues on last-gen consoles, sure didn't prevent the success of its fashion collab with Hiroshi Fujiwara, the aptly named Godfather of Streetwear and overall one-man hype machine. The line of clothing and accessories merged the streetwear sensibilities of its own imprint…Brand ActivationPhysical / IRLGames & publishershttps://brandedgamingindex.com/entry/bbc-cdl/https://brandedgamingindex.com/entry/bbc-cdl/Pharrell William's streetwear brand Billionaire Boys Club is releasing a limited-edition capsule collection in collaboration with the Call of Duty League, the official Esports championship of the franchise. While this is a first foray into gaming for the fashion label, Call of Duty's street cred seems to catch up with the competition, having recently started to bring together Esports, fashion…Brand ActivationPhysical / IRLFashion & luxury (streetwear)https://brandedgamingindex.com/entry/louis-vuitton-lol/https://brandedgamingindex.com/entry/louis-vuitton-lol/Official trophy case partner for the League Of Legends World championships, Louis Vuitton released an exclusive capsule collection, designed under the artistic direction of Nicolas Ghesquiere. Including physical ready-to-wear, accessories, shoes and an array of virtual skins to unlock in the game, the fashion combined the aesthetic of LOL with some of the designer's most recognisable pieces and…Brand ActivationPhysical / IRLFashion & luxuryhttps://brandedgamingindex.com/entry/mac-honor-of-kings/https://brandedgamingindex.com/entry/mac-honor-of-kings/Following the release of five limited edition lipsticks last year in China, MAC cosmetics renewed its partnership with Tencent's Honor of King (aka Arena of Valor in the West) for a new male-inspired limited-edition collection, including highlighters, lipsticks, eyeshadow palettes. Given the cult players have for customising their virtual characters, and how much the mobile game is a hit in the…Brand ActivationPhysical / IRLBeauty & fragrancehttps://brandedgamingindex.com/entry/playstation-cactus-jack/https://brandedgamingindex.com/entry/playstation-cactus-jack/The first couple of ads for the new PS5 were forgettable, to say the least. Good thing Sony also signed Travis Scott as a 'strategic creative partner'. Ahead of the launch, Travis dropped a 10-min short film featuring new gameplay footage as well as a series of random cuts, from him playing on a giant screen in the desert and giving away consoles to random kids, to a James Blake performance…Brand ActivationPhysical / IRLGames & hardwarehttps://brandedgamingindex.com/entry/fender-final-fantasy/https://brandedgamingindex.com/entry/fender-final-fantasy/To celebrate its 75th anniversary, Fender is teaming up with Square Enix for a limited edition Final Fantasy 14 Stratocaster electric guitar featuring imitation crystal detailing, custom branding on the neck, and a custom, vintage-style hard shell case adorned with the FF XIV logo. Final Fantasy 14's new electric guitar is also coming to the MMO as an instrument for performance actions. The…Brand ActivationPhysical / IRLMusic & instrumentshttps://brandedgamingindex.com/entry/tag-heuer-mario/https://brandedgamingindex.com/entry/tag-heuer-mario/The Swiss watch brand teamed up with Nintendo to create a limited-edition smart watch, reimagining the original model through the Super Mario lens. Featured front and center as an animated dial, the iconic plumber gets more energetic as the wearer becomes active throughout the day, celebrating the daily achievements and milestones with his signature power-up moves. Priced at 1800$ and available…Brand ActivationPhysical / IRLFashion & luxury (watches)https://brandedgamingindex.com/entry/gentle-monster-warcraft/https://brandedgamingindex.com/entry/gentle-monster-warcraft/Luxury eyewear brand Gentle Monster collaborated with World of Warcraft for a limited-edition pair of sunglasses. In typical fashion for the Korean brand, the model pushes the silhouette of traditional shades, while connecting with the nerdy 90's goth vibe that highly inspired the luxurysphere in recent years. Also dropped inside the game as a cosmetic item, the product was tied to the latest…Brand ActivationPhysical / IRLFashion & luxury (eyewear)https://brandedgamingindex.com/entry/fenty-riot/https://brandedgamingindex.com/entry/fenty-riot/Rihanna's very much hyped beauty brand Fenty is becoming the first ever beauty partner of Riot games. The brand will be tasked to curate diverse looks across the Riot portfolio to celebrate beauty in all its forms. The partnership kicks off with promotional activities around the Netflix animated series set in the League of Legends universe, Arcane. But the crossover should open doors to many…Brand ActivationPhysical / IRLBeauty & fragrancehttps://brandedgamingindex.com/entry/mcdonalds-mccrispy-chair/https://brandedgamingindex.com/entry/mcdonalds-mccrispy-chair/McCrispy lovers and gamers have been given the chance to win one of the four McDonald's gaming chair. Dedicated gamers knows the importance of comfort, and the gaming chair has become a staple of their gaming kits. McDonald's thought about the hungry ones that sometimes gets lost in their in-game adventures. When gamers sit on the chair, they can rest their arms on the spacious armrests that…Brand ActivationPhysical / IRLQSR & restaurantshttps://brandedgamingindex.com/entry/ballantines-borderlands/https://brandedgamingindex.com/entry/ballantines-borderlands/Ballantine's Scotch whisky is partnering with shooter franchise Borderlands to release a limited-edition bottle featuring a star character of the series: bar owner Mad Moxxi. Those who cop the bottle will be able to unlock exclusive in-game content. A short-film, created within the Borderlands' game engine, was also released to promote the partnership. This should be the first activity in a…Brand ActivationPhysical / IRLBeverages (alcohol)https://brandedgamingindex.com/entry/han-kjobenhavn-diablo/https://brandedgamingindex.com/entry/han-kjobenhavn-diablo/Blizzard Entertainment and Danish fashion house Han Kjøbenhavn unveiled a new collaboration at Milan Fashion Week fall/winter 2023: a Diablo-inspired, high-end, ready-to-wear collection for 2023 that will be available for purchase this summer. Han Kjøbenhavn's 'Chthonic Penumbra' womenswear collection comprises striking fashion pieces composed of faux fur, vegan leather, and feathers, in gray…Brand ActivationPhysical / IRLGames & publishershttps://brandedgamingindex.com/entry/lush-mario/https://brandedgamingindex.com/entry/lush-mario/Lush is bringing gaming nostalgia to your bathroom for the launch of the Super Mario Bros Movie. The brand partnered with the newly-released Super Mario Bros. Movie on a line of bath and shower products. Capitalizing on the nostalgia proved to be worthy with the Question Block bath bomb going viral and trending on TikTok where the brand doesn't even have a presence.Brand ActivationPhysical / IRLBeauty & fragrancehttps://brandedgamingindex.com/entry/ark8-elden-ring/https://brandedgamingindex.com/entry/ark8-elden-ring/Ark/8, the luxury streetwear brand whose inspiration comes from the infinite worlds of entertainment (gaming including) is not new to gaming collaboration. After launching a 'Destiny' collection in 2020, they came back with a fashion-forward lineup of apparel that leverages the world of Elden Ring, one of the biggest game of 2022.Brand ActivationPhysical / IRLFashion & luxury (streetwear)https://brandedgamingindex.com/entry/heinz-hidden-spots/https://brandedgamingindex.com/entry/heinz-hidden-spots/Heinz launched 'Hidden Spots', a campaign integrated into Call of Duty: Warzone. It mapped safe in-game locations where players could pause and snack without losing their match, then teamed with streamers who revealed these 'snacking hiding spots' live while eating burgers with custom Heinz bottles. The activation also rolled out across other games; Fortnite, PUB:G and Counter-Strike aiming to…Brand ActivationMulti-platformCPG (food & confectionery)https://brandedgamingindex.com/entry/doritos-silent/https://brandedgamingindex.com/entry/doritos-silent/Doritos has introduced 'Doritos Silent,' a groundbreaking 'crunch noise-cancellation' technology that lets PC gamers enjoy their chips without distracting other players. Anyone who has ever played online with headphones on knows how annoying those snacking noises can be. Doritos takes a fun approach to gaming, bringin utility of a not so important yet quite annoying well-known behavior happening…Brand ActivationConsole / PCCPG (food & confectionery)https://brandedgamingindex.com/entry/liquid-death-petu/https://brandedgamingindex.com/entry/liquid-death-petu/Liquid Death, your favorite water brand is collaborating with one of the biggest game franchise of all time, Call of Duty. Zombie is one of the most popular mode of the franchise, a mode where they get eliminated by the hundreds and Liquid Death has decided they deserve better. So they launched P.E.T.U, the People for the Ethical Treatment of the Undead, and the PSA film to go along with it.Brand ActivationPhysical / IRLBeverageshttps://brandedgamingindex.com/entry/ejobs-score2skill/https://brandedgamingindex.com/entry/ejobs-score2skill/The job website, eJobs, created 'Score2Skill', a tool that analyzes players' behavior and performance in popular video games and converts them into real-world job skills and personality insights. Using data from strategy, shooters, and sports games, the algorithm maps in-game actions to workplace-relevant competencies, showing how time spent gaming can reveal strengths, career paths, and…Brand ActivationWeb / BrowserRecruitment & HRhttps://brandedgamingindex.com/entry/heineken-gaming-fridge/https://brandedgamingindex.com/entry/heineken-gaming-fridge/As an expansion of their global campaign 'Not All Nights Out are Out' aiming to enhance social moments within gaming communities, Heineken Brazil, introduced 'TH3 G4M1NG FR1DG3'. They built a hybrid device that combines a beer fridge with a high-performance gaming PC. The 'gaming fridge' included a custom cooling mechanism ensuring that beer remains at approximately 2°C during PC operation.Brand ActivationPhysical / IRLBeverages (alcohol)https://brandedgamingindex.com/entry/banco-pacifico-gamer-loan/https://brandedgamingindex.com/entry/banco-pacifico-gamer-loan/Young Ecuadorians, like many young people around the world, often face challenges accessing traditional bank loans due to a lack of conventional collateral (eg. real estate). To bridge that inclusion gap, Banco del Pacífico launched the 'GAMER LOAN' initiative, allowing young Ecuadorians to use their gaming accounts and valuable digital assets as collateral for loans.Brand ActivationPhysical / IRLInsurance & financehttps://brandedgamingindex.com/entry/vaseline-screen-block/https://brandedgamingindex.com/entry/vaseline-screen-block/Vaseline has launched the 'Screen Block' campaign to raise awareness about the effects of blue light on skin health. Vaseline integrated its Screen Block product into a Fortnite UEFN map, Go Goated. This initiative aims to educate the gaming community about the potential skin damage caused by prolonged exposure to blue light, which can penetrate the skin more deeply than UV rays.Brand ActivationFortnite / UEFNCPG (health & personal care)https://brandedgamingindex.com/entry/mcdonalds-street-fighter/https://brandedgamingindex.com/entry/mcdonalds-street-fighter/McDonald's Japan has launched its 'Street Burgers' campaign, featuring three burgers inspired by Ryu, Ken and Chun-Li – 3 of the most iconic character of the gaming franchise. It features a burnt garlic-mayo egg teriyaki for Ryu, a sweet-and-sour chicken for Chun-Li, and a triple cheeseburger for Ken. The promo is backed by pixel-art ads that mimic the 16-bit era of the game, and is only…Brand ActivationPhysical / IRLQSR & restaurantshttps://brandedgamingindex.com/entry/oreo-minecraft/https://brandedgamingindex.com/entry/oreo-minecraft/OREO changed its recipe. But convincing people to try new things isn't easy. So Oreo had to come up with something unmissable to get them to taste the cookies for themselves. Collaborating with Minecraft for the launch of 'A MINECRAFT MOVIE', they turned their iconic round cookies into squared ones! To unlock an AR gaming experience where they could get exclusive Minecraft items, they had to…Brand ActivationMobile (AR)CPG (food & confectionery)https://brandedgamingindex.com/entry/zillow-warcraft/https://brandedgamingindex.com/entry/zillow-warcraft/Zillow partnered with Blizzard Entertainment to launch Zillow for Warcraft, to coincide with the debut of player housing in World of Warcraft. The centerpiece is a microsite where anyone can browse in-game homes from Azeroth, showcased with Zillow's familiar tools including 3D tours and a mock market report — all purely fantasy, with no transactions or Zestimates. WoW players had been requesting…Brand ActivationWeb / BrowserReal estatehttps://brandedgamingindex.com/entry/ikea-dronjons/https://brandedgamingindex.com/entry/ikea-dronjons/IKEA Italy made its first appearance at Milan Games Week & Cartoomics by leaning into a quirk from role-players; raiding old IKEA catalogues, flipping to a random page to find unpronounceable Swedish product names that double perfectly as fantasy heroes, valleys, and arcane spells. NISSAFORS becomes a cunning goblin, DUKTIG a blade no one dares wield for fear of mispronouncing it. To make the…Brand ActivationPhysical / IRLRetail & homehttps://brandedgamingindex.com/entry/la-poste-tetris/https://brandedgamingindex.com/entry/la-poste-tetris/France's national postal service turned a video game into an operational philosophy, then made the partnership official. Over the past decade, La Poste Groupe quietly adopted a Tetris-inspired approach to parcel loading, stacking packages to eliminate empty space inside delivery trucks, and the results read like a high score: capacity per truck tripled from 1,500 to 4,500 parcels, meaning fewer…Brand ActivationPhysical / IRLLogistics & serviceshttps://brandedgamingindex.com/entry/skittles-flute/https://brandedgamingindex.com/entry/skittles-flute/Skittles tapped into challenge gaming, the corner of the community where players intentionally make games harder by inventing absurd rules or controllers, and built one of the least practical input devices imaginable: a symphony-quality classical flute custom-modified with gaming inputs. Different notes, breath intensity, and finger placements trigger in-game actions, meaning a player has to…Brand ActivationPhysical / IRLCPG (food & confectionery)https://brandedgamingindex.com/entry/armani-code/https://brandedgamingindex.com/entry/armani-code/Armani Beauty is plunging into gaming with a game in Fortnite, called 'Rewrite the Code' to promote the brand's new scent for men, Armani Code Parfum. Players collect code numbers to do the unlocking. Each speed run is its own mini game, which features a different setting and olfactive ingredient found in the Armani Code Parfum, such as iris, cedarwood and sage.Brand ExperienceFortnite / UEFNBeauty & fragrancehttps://brandedgamingindex.com/entry/cannes-fortnite/https://brandedgamingindex.com/entry/cannes-fortnite/Cannes Film Festival is looking to reach a new generation of indie cinema lovers through an experience in Fortnite. Built in Fortnite Creator mode, the map recreates the glamourous setting of the festival, from Promenade de la Croisette to Palais des Festivals, and of course the iconic red carpet. Players are invited to explore and complete a variety of quests, involving roleplay (in the shoes…Brand ExperienceFortnite / UEFNEntertainment & eventshttps://brandedgamingindex.com/entry/moncler-classic/https://brandedgamingindex.com/entry/moncler-classic/French-Italian luxury skiwear brand Moncler is coming to Fortnite with a series of items inspired by the latest collaboration with 1017 Alyx 9SM, designed by Matthew Williams. More than simple cosmetics, the outfits are responsive and transition from dark to light as your altitude gets higher or lower inside the game. Epic Games had already released 'reactive' skins that change style based on…Brand ExperienceFortnite / UEFNFashion & luxuryhttps://brandedgamingindex.com/entry/jordan-cool-grey/https://brandedgamingindex.com/entry/jordan-cool-grey/Following the much hyped 2019 collab, Jordan comes back to Fortnite to spotlight its iconic Jordan XI 'Cool Grey' model. Players could purchase a new range of cosmetic outfits, accessories and a special emote through the game store. The brand also worked with fame map designers Enigma and Dummblond to build the 'Jumpman Zone' in Fortnite Creative mode. There players could take part in a branded…Brand ExperienceFortnite / UEFNSportswear & footwearhttps://brandedgamingindex.com/entry/gucci-garden/https://brandedgamingindex.com/entry/gucci-garden/Gucci is opening a garden space in Roblox, as a counterpart of a real-world art installation taking place in Italy. Players start the experience as a neutral mannequin and absorb elements of the world around them as they wander through virtual rooms. Every player retains different fragments and ends the journey with a unique avatar, reflecting the notions of individuality and self-expression…Brand ExperienceRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/o2-island/https://brandedgamingindex.com/entry/o2-island/O2 partnered with Island Records to bring the iconic O2 arena venue into Fortnite, featuring a trippy music experience by UK band Easy Life. For one week, players could explore six areas inspired by the band's lyrics, packed with secret rooms, mini-games and unlocks. The show was complete with digital merch, including two exclusive tracks inspired by the game. By building everything in…Brand ExperienceFortnite / UEFNTelecomhttps://brandedgamingindex.com/entry/nikeland/https://brandedgamingindex.com/entry/nikeland/Nike launched a dedicated world inside Roblox aiming to expose young gamers to the brand, and get them more active. The experience takes advantage of smartphone accelerometers: move your body IRL to unlock special in-game moves such as longer jumps or speed runs during minigames. Expect also a digital showroom to style your avatar with Nike gear (most items are not wearable outside of Nikeland…Brand ExperienceRobloxSportswear & footwearhttps://brandedgamingindex.com/entry/spotify-island/https://brandedgamingindex.com/entry/spotify-island/Music streaming platform Spotify launched its own branded world in Roblox. It consists of a main island surrounded by smaller isles that players can explore to complete quests, unlock exclusive content, create sounds with a virtual beat-maker, and cop digital merch. Merch includes Spotify-themed cosmetics but also artist merchandise, which will serve as an additional revenue stream for creators…Brand ExperienceRobloxMedia & streaminghttps://brandedgamingindex.com/entry/ami-paris-zepeto/https://brandedgamingindex.com/entry/ami-paris-zepeto/Ami Paris has returned to Montmartre, where it showed last June, but this time in virtual fashion. The label by French designer Alexandre Mattiussi has boosted its metaverse presence by creating its own world on Korean app Zepeto, uber-popular with younger consumers. Ami has reproduced on the app the Parisian district of Montmartre, and also opened a store where its digital clothes from a…Brand ExperienceMobileFashion & luxuryhttps://brandedgamingindex.com/entry/gucci-town/https://brandedgamingindex.com/entry/gucci-town/Following its 14-day pop-up 'Gucci Garden' last year, Gucci is back to Roblox with this time a permanent destination that will update throughout the year. 'Gucci Town' hosts virtual exhibitions, a creative corner to design your own digital art pieces, areas to participate in mini-games, and of course a virtual showroom. In the Gucci Shop players can learn about the latest collections, but also…Brand ExperienceRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/essity-v-land/https://brandedgamingindex.com/entry/essity-v-land/Hygiene and health company Essity, together with its leading feminine care brand Saba®, are launching a virtual world on the online video game platform Roblox in order to normalize menstruation. The project, V-Land, encourages boys, girls and parents to have a space 'in the metaverse' (ie. in gaming, sorry not our words) where stigmas and taboos around menstruation are removed through edutainment.Brand ExperienceRobloxCPG (health & personal care)https://brandedgamingindex.com/entry/fidelity-pancake-tycoon/https://brandedgamingindex.com/entry/fidelity-pancake-tycoon/Fidelity Investment launched Pancake Empire Tower Tycoon, an educational Roblox experience introducing users to real-world money situations of spending, saving, and investing using – you guessed it – pancakes. To start, players buy pancakes that produce 'YumYums,' which are collected and converted into currency used throughout the experience. To earn in-experience currency, users choose between…Brand ExperienceRobloxInsurance & financehttps://brandedgamingindex.com/entry/nhl-blast/https://brandedgamingindex.com/entry/nhl-blast/The NHL is digitally recreating goals scored during the Stanley Cup Final on Roblox within the NHL Blast Roblox hub. Goals are being recreated as 3D Roblox highlights through the league's puck and player tracking system, which collects data from sensors in the puck and player jerseys and cameras in arenas. Fans can select which Stanley Cup Final goals they want to be turned into a highlight with…Brand ExperienceRobloxSports leagues & teamshttps://brandedgamingindex.com/entry/nascar-speed-hub/https://brandedgamingindex.com/entry/nascar-speed-hub/NASCAR Speed Hub is an immersive experience that lets players design cars, unlock exclusive virtual items, play mini-games and connect to other popular experiences on the platform. At the heart of the hub is a time trial that allows players to collect currency and upgrade their cars. Upgrades are a critical component to competing to go up the global leaderboard. The 'Quest for Diamonds' is a…Brand ExperienceRobloxSports leagues & teamshttps://brandedgamingindex.com/entry/nike-airphoria/https://brandedgamingindex.com/entry/nike-airphoria/Nike is back in Fortnite and launch a new experience, 'Airphoria'. This first-of-its-kind work taps into both the physical and digital world, offering experiences and collectibles in each. The Airphoria city features five 'Air Max Grails' — the Air Max 1, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse — that can be collected to earn an in-game reward: the Air Max 1 '86 Back Bling. In…Brand ExperienceFortnite / UEFNSportswear & footwearhttps://brandedgamingindex.com/entry/spy-kids-hyskor/https://brandedgamingindex.com/entry/spy-kids-hyskor/Spy Kids is updating itself for the Roblox generation. In partnership with Netflix, Director Robert Rodriguez and his son Racer, Buoy created a Roblox experience for Spy Kids: Armageddon that launched the same day as the movie. Hyskor Run is based on the video game in the movie, conceived by Racer, where the Spy Kids must win to save the world. In Roblox, the story of the movie extends into an…Brand ExperienceRobloxEntertainment IP (film & TV)https://brandedgamingindex.com/entry/ralph-lauren-race/https://brandedgamingindex.com/entry/ralph-lauren-race/The 'Race to Greatness' experience introduces a digital landscape called Polo Pony Island. This unique terrain is Ralph Lauren's first-ever digital landscape designed exclusively for Fortnite. It comprises three distinctive topographies, all inspired by Ralph Lauren's personal spaces, previous collections, runway shows, and home collection. Players gets to race against each other with a variety…Brand ExperienceFortnite / UEFNFashion & luxuryhttps://brandedgamingindex.com/entry/liquid-death-murder-mountain/https://brandedgamingindex.com/entry/liquid-death-murder-mountain/In an another play from the brand who hate advertising and would rather create entertaining experiences, Liquid Death has now launched its own Fortnite map. Murder Mountain is a 'bucolic but deranged island where Murder Man lives' according to Liquid Death's head of creative. The game begins because Murder Man has been called away to jury duty, so you have to fill in for him and murder people's…Brand ExperienceFortnite / UEFNBeverageshttps://brandedgamingindex.com/entry/vans-world/https://brandedgamingindex.com/entry/vans-world/Vans launched an experience in Roblox letting players explore a world inspired by Vans location around the world, practice their skateboarding skills, and take part in daily game challenges. Users create their own avatar featuring personalised skateboard and vans shoes, and can further customize it through the virtual Vans shop. If so far most branded Roblox experiences have been activations…Brand ExperienceRobloxSportswear & footwearhttps://brandedgamingindex.com/entry/ikea-coworker/https://brandedgamingindex.com/entry/ikea-coworker/The Co-Worker Game' allows players to experience working in IKEA's virtual universe. Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. The opening of IKEA on Roblox follows a recruitment campaign launched on 3rd June, which offered people the opportunity to apply for one of 10 paid roles in the virtual store. The open call…Brand ExperienceRobloxRetail & homehttps://brandedgamingindex.com/entry/the-general-road-test/https://brandedgamingindex.com/entry/the-general-road-test/The General Insurance made its first move into gaming with Road Test Royale, a custom Fortnite map built on a sharp brand-product fit: turning the dreaded driving test into an obstacle-course battle royale. Players race through road-test-inspired courses across three real-world city maps (Miami, New York, San Francisco), earning in-map currency not just for speed but for staying on track…Brand ExperienceFortnite / UEFNInsurance & financehttps://brandedgamingindex.com/entry/stranger-things-crossovers/https://brandedgamingindex.com/entry/stranger-things-crossovers/The marketing around the season 3 of Stranger Things was prolific, including 75 brand partnerships, and the activations taking place in video games were no less impressive. The campaign kicked off on Roblox, where limited-time items could be earned by solving daily puzzles. The pre-launch teasing continued on Fortnite, as mysterious portals appeared the day before the premiere, followed by the…Brand IntegrationMulti-platformEntertainment IP (film & TV)https://brandedgamingindex.com/entry/aquaman-roblox/https://brandedgamingindex.com/entry/aquaman-roblox/To promote its new superhero movie ahead of the premiere, Warner Bros worked with Roblox to build the city of Atlantis in the sandbox game. The community of players could work together to accomplish a set of missions, unlocking new stages and various limited edition items. Over its lifetime, the game received 9 million individual play sessions.Brand IntegrationRobloxEntertainment IP (film & TV)https://brandedgamingindex.com/entry/adidas-8bits/https://brandedgamingindex.com/entry/adidas-8bits/To promote its new 8-bits-themed baseball boots, Adidas orchestrated an entire launch within video games. The cleats debuted virtually into the number one baseball game franchise on Playstation 'MLB: The Show' through a game patch. Meanwhile on Snapchat, the brand introduced a retro-type baseball game, which marked the first time Snap allowed users to buy a retail product directly from a…Brand IntegrationConsole / PCSportswear & footwearhttps://brandedgamingindex.com/entry/sentosa-animal-crossing/https://brandedgamingindex.com/entry/sentosa-animal-crossing/As tourism has been one of the worst-hit sectors by the pandemic, Sentosa created a virtual retreat where the Animal Crossing avatars can experience the attractions and facilities that can be found in the real-world island resort, thus bringing to players its promise to provide guests with an escape.Brand IntegrationConsole / PCTravel & tourismhttps://brandedgamingindex.com/entry/fortnite-pele-cup/https://brandedgamingindex.com/entry/fortnite-pele-cup/Fortnite made a big push in football/soccer culture through the Pelé Cup initiative. Activities include a footy-themed special mode and tournament, exclusive emotes, as well as partnerships with 23 clubs to bring their kits as skins into the game, featuring Man City, Juventus or AC Milan. The Fortnite brand will also make an appearance in the physical world of football, specifically as the…Brand IntegrationFortnite / UEFNGames & publishershttps://brandedgamingindex.com/entry/wendys-fresh/https://brandedgamingindex.com/entry/wendys-fresh/When Fortnite announced a special mode allowing players to join either Team Burger or Pizza, and that virtual burgers were stored in freezers, Wendy's saw the opportunity to spread one of its key message: never-frozen beef. The fast food brand went on a battle to destroy all virtual freezers, not players. It became such a thing to do in the game, that Fortnite eventually decided to remove all…Brand IntegrationFortnite / UEFNQSR & restaurantshttps://brandedgamingindex.com/entry/jordan-fortnite/https://brandedgamingindex.com/entry/jordan-fortnite/Fortnite had already introduced brand partnerships involving limited-time items and game modes (John Wick, Star Wars, Avengers). But the Jordan collaboration took things further with a skateboarding game, no guns allowed. Players could complete various challenges to unlock extra goodies and buy a variety of beautification items. Crucially, Fortnite proved that other brands than hollywood action…Brand IntegrationFortnite / UEFNSportswear & footwearhttps://brandedgamingindex.com/entry/travis-scott-astronomical/https://brandedgamingindex.com/entry/travis-scott-astronomical/Unable to perform live in 2020, Travis Scott partnered with Fornite to produce a series of digital concerts. The 10-min show could be joined by 100 players per lobby and featured a giant-sized avatar of the artist rapping in mesmerising decors, while players could run around to add just enough interactivity. Not just a digitized version of a concert, it offered an experience only these virtual…Brand IntegrationFortnite / UEFNMusic & artistshttps://brandedgamingindex.com/entry/burger-king-stevenage/https://brandedgamingindex.com/entry/burger-king-stevenage/While sponsorship deals in football have seen outrageous increases, Burger King became the front-of-shirt sponsor of an obscure 4th division club. The goal: make them the world's most popular team in Fifa 20. For that, the brand launched the 'Stevenage Challenge' inviting players to select Stevenage FC, complete a series of challenges and share videos for a chance to win prizes. A challenger…Brand IntegrationConsole / PCQSR & restaurantshttps://brandedgamingindex.com/entry/gorillaz-animal-crossing/https://brandedgamingindex.com/entry/gorillaz-animal-crossing/As a further reminder that Gorillaz is to some extend the 'original virtual band', creators Damon Albarn and Jamie Hewlett performed alongside Beck from inside Animal Crossing. The virtual avatars sat down for an interview and took the stage as musical guests for 'Animal Talking', Gary Whitta's talk show held entirely inside the game. Gorillaz earlier announced 'Song Machine Live', a series of…Brand IntegrationConsole / PCMusic & artistshttps://brandedgamingindex.com/entry/lil-nas-x-roblox/https://brandedgamingindex.com/entry/lil-nas-x-roblox/In an attempt to rival Fortnite as an event space, Roblox gathered a cumulative viewership of 33M people as a motion-captured incarnation of rapper Lil Nas X performed four in-game shows over two days. If the capabilities of the Roblox 3D engine may not be as impressive as Fortnite's Unreal, the success of the event proved once again the appetite of gamers for new ways to hang out in their…Brand IntegrationRobloxGames & publishershttps://brandedgamingindex.com/entry/burger-king-menu-court/https://brandedgamingindex.com/entry/burger-king-menu-court/Using the in-game editing tools, Burger King turned a basketball court of NBA2K21 into a menu board. Players that scored a basket while standing on the fast food products printed all over the floor (sandwich, fries, nuggets or soda) could share the video on twitter to get the grub for free in their next order. The harder the shot, the better the reward.Brand IntegrationConsole / PCQSR & restaurantshttps://brandedgamingindex.com/entry/gucci-tennis-clash/https://brandedgamingindex.com/entry/gucci-tennis-clash/Gucci has partnered with mobile tennis game Tennis Clash to release a series of outfits, available both in the game and in real life. When buying the virtual look in the app, the game links with the Gucci store to shop its physical version. To support the collab, a Gucci in-game tournament was also organised, complete with a monogram-branded court and racquets.Brand IntegrationMobileFashion & luxuryhttps://brandedgamingindex.com/entry/gucci-off-the-grid/https://brandedgamingindex.com/entry/gucci-off-the-grid/Gucci partnered with two renowned custom content creators from the Sims community, Grimcookies and Harrie, to recreate the Off The Grid collection inside the game. In-real-life the clothing is made of recyclable and sustainably sourced materials, and in-game it gives Sims characters a boost in mood score and green eco-footprint. Two official trailers were released by Gucci, while the creators…Brand IntegrationConsole / PCFashion & luxuryhttps://brandedgamingindex.com/entry/gucci-tnf-pokemon-go/https://brandedgamingindex.com/entry/gucci-tnf-pokemon-go/In the year of stay-at-home, the Gucci collab with North Face sure captured the Zeitgeist, inviting us to take to the great outdoors in comfort and style. And Pokemon Go, the AR mobile game involving people going outside on their monster hunt, then seemed like the right game to drop a digital version of the collection. The customisation in-game items (tees, hats, backpacks) are available for…Brand IntegrationMobileFashion & luxuryhttps://brandedgamingindex.com/entry/gucci-gift/https://brandedgamingindex.com/entry/gucci-gift/Gucci worked with digital clothing designers cSapphire and RookVanguard to recreate items from its fashion collections inside Roblox. More than 50 pieces are available to purchase for your virtual avatar via the user-generated content store. It includes the latest it bags, hats, sunnies and outfits, but also some less expected items: skateboard, sunflower, dragon statuette, arcade cabinet, or…Brand IntegrationRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/gucci-virtual-25/https://brandedgamingindex.com/entry/gucci-virtual-25/Gucci dropped an exclusively digital pair of sneakers called The Gucci Virtual 25, that can be 'worn' in the virtual environments of Roblox and VRChat. The $13 kicks were designed by Creative Director Alessandro Michele himself. In addition, Gucci allows users of digital collecting app Aglet to create custom sneakers, while in the official Gucci app the sneaker catalog can be tried in AR. As the…Brand IntegrationRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/nba2k-streetwear/https://brandedgamingindex.com/entry/nba2k-streetwear/Basketball and streetwear have been long intertwined, even more today as the NBA tunnel turned into a fashion runway. If NBA 2k already has a number of pretty dope cultural mashups, from Spike Lee directing the game cinematics to Jay-Z curating the soundtrack, it is now enabling top streetwear designers to drop their virtual drip inside the game. Building on the fashion integrations from last…Brand IntegrationConsole / PCGames & publishershttps://brandedgamingindex.com/entry/stormzy-rainfall/https://brandedgamingindex.com/entry/stormzy-rainfall/British rapper Stormzy released the music video for his new track Rainfall, created entirely within Ubisoft's new Watch Dogs game. The grime artist also appears inside the game as part of a mission inspired by the track's lyrics, as players must help secure a national broadcast for the song. A match made in heaven between a game inviting players to ignite a revolution in a dystopian London, and…Brand IntegrationConsole / PCMusic & artistshttps://brandedgamingindex.com/entry/fifa23-dua-lipa/https://brandedgamingindex.com/entry/fifa23-dua-lipa/The latest FIFA is getting an update that brings some celebrity faces to the field, including DJ Snake, Dua Lipa and Diplo. The characters will join 'FIFA Volta', the online multiplayer street football mode that seems built for brand integrations and customisation items. Following the previous introduction of non-footballer characters such as NBA, NFL or boxing champions, EA Sports is looking to…Brand IntegrationConsole / PCGames & publishershttps://brandedgamingindex.com/entry/aston-martin-rocket-league/https://brandedgamingindex.com/entry/aston-martin-rocket-league/The 1963 Aston Martin DB5, arguably the most recognizable of all the James Bond cars, is coming to Rocket League. Players will be able to purchase the iconic vehicle from the item store for 1,100 Credits (roughly $10 in real world money). If it does not come with pop-out machine guns or an ejection seat, fans may recognise the signature engine note. This first collaboration was announced as part…Brand IntegrationConsole / PCAutomotivehttps://brandedgamingindex.com/entry/balenciaga-fortnite/https://brandedgamingindex.com/entry/balenciaga-fortnite/Fortnite x Balenciaga marks the game's first luxury partnership and arrives with both digital and physical elements. Within the game, this is realized through skins and outfits within a virtual store that replicates physical Balenciaga retail spaces. Akin to the in-game concerts, this recreates a physical experience as an immersive digital experience for a new way to shop. Most of all, this…Brand IntegrationFortnite / UEFNFashion & luxuryhttps://brandedgamingindex.com/entry/ariana-grande-rift-tour/https://brandedgamingindex.com/entry/ariana-grande-rift-tour/Remember 'The Astronomical', the Travis Scott interactive concert in Fortnite? This is the 2021 version with Ariana Grande, in an even more grandiose way. The 'Rift Tour' event happened over the course of three days during which players could attends the 'live' concert and navigate through the experience. More happened in game, as Ariana Grande / Rift Tour branded items were made available in…Brand IntegrationFortnite / UEFNMusic & artistshttps://brandedgamingindex.com/entry/deadmau5-core/https://brandedgamingindex.com/entry/deadmau5-core/CORE, the construction kit that wants to make accessible building your own game world in Unreal, partnered with deadmau5 to make a splash in the mainstream. The DJ superstar challenged his fans to build the best dystopian virtual world, for a chance to be featured in his latest music video, among other prizes. Deadmau also launched his own virtual world 'Oberhasli' with a live concert. The…Brand IntegrationConsole / PCMusic & artistshttps://brandedgamingindex.com/entry/arcane-crossovers/https://brandedgamingindex.com/entry/arcane-crossovers/To draw attention to the launch of its animated Netflix series Arcane, characters of the show are crossing over with not just titles from its publisher Riot, but also 'competitors'. This includes some of the world's most popular games like Fortnite, PubG Mobile, AmongUs, as well as Twitch. For example, main character Jinx, followed by her sister Vi a month later, were sold as limited edition…Brand IntegrationMulti-platformEntertainment IP (film & TV)https://brandedgamingindex.com/entry/prada-riders-republic/https://brandedgamingindex.com/entry/prada-riders-republic/The Italian luxury brand Prada has partnered with UBISOFT to integrate Prada Linea Rossa, their technical outerwear collection, into the outdoor sports playground of Riders Republic. The game invites players to a massive multiplayer playground where they can experience the thrill of outdoor sports, like biking, skiing and snowboarding in the magnificent American National Parks. The collaboration…Brand IntegrationConsole / PCFashion & luxuryhttps://brandedgamingindex.com/entry/lacoste-croco-island/https://brandedgamingindex.com/entry/lacoste-croco-island/In this new Minecraft world, the classic Lacoste crocodile has been y2k-ified, becoming the blocky lo-fi host of Croco island – a fun, beachy paradise designed as a playground for gamers. Mini games including word puzzles, scavenger hunts, parkour and tennis (a nod to Lacoste's own origins) are simple yet addictive ways to earn some digital coin on the virtual island, whilst a collection of…Brand IntegrationConsole / PCFashion & luxuryhttps://brandedgamingindex.com/entry/bts-free-fire/https://brandedgamingindex.com/entry/bts-free-fire/Korean pop sensation BTS is teaming up with Free Fire, a mobile battle royale game that is dominating most notably in Latin America and Asia. More than a simple skin drop, the partnership involves an exclusive music video, reimagining the hit 'Idol' in the Free Fire universe, as well as in-game cosmetics and emotes, designed by the BTS boys themselves. The game publisher Garena has also been…Brand IntegrationMobileMusic & artistshttps://brandedgamingindex.com/entry/wu-tang-fortnite/https://brandedgamingindex.com/entry/wu-tang-fortnite/Legendary hip-hop band Wu-Tang Clan launched a line of cosmetics in Fortnite, including two outfits and a variety of customization items. A number are music reactive, meaning they unlock visual effects whenever the player hears music in Fortnite. Most notably, the Wu-Tang Emote plays a snippet of the 1993 banger 'C.R.E.A.M.' as players throw up their hands in the iconic W shape. A range of…Brand IntegrationFortnite / UEFNMusic & artistshttps://brandedgamingindex.com/entry/farfetch-sims-beauty/https://brandedgamingindex.com/entry/farfetch-sims-beauty/To support the launch of its new skincare and makeup offering, Farfetch is tapping into gaming culture. The high-end online fashion retailer worked with five in-game content creators to design cosmetic elements for Roblox and The Sims 4. The avatars aim to explore the relationship between physical and virtual expressions of beauty, thus offering a different interpretation of the campaign message…Brand IntegrationConsole / PCRetail & e-commercehttps://brandedgamingindex.com/entry/depop-sims-thrift/https://brandedgamingindex.com/entry/depop-sims-thrift/Depop, the widely popular clothing resale platform, is entering gaming through a partnership with The Sims' latest expansion. The brand worked with five of its most popular real-world sellers to curate a series of limited-edition outfits for the game. Players can cop the custom pieces in a virtual 'thrift store' and resell them through an in-game app, somehow mimicking for players the…Brand IntegrationConsole / PCRetail & e-commercehttps://brandedgamingindex.com/entry/dior-gt7/https://brandedgamingindex.com/entry/dior-gt7/French luxury fashion house Dior is creating a series of cosmetic elements for long-running racing game franchise Gran Turismo 7. This includes virtual fashion items (jumpsuit, gloves, helmet, shoes) designed by Kim Jones, art director of Dior men's collections, along with a customised vintage car. From the iconic monogram and patterns to various subtle references to the house's history, Dior…Brand IntegrationConsole / PCFashion & luxuryhttps://brandedgamingindex.com/entry/slipknot-smite/https://brandedgamingindex.com/entry/slipknot-smite/Nu metal band Slipknot is coming to battle arena game SMITE as part of a series skins. This is the first time the mythology-based game collaborates with real-world artists, letting all nine members of the band battle with the likes of Greek, Egyptian or Chinese gods. The skins can be purchased from the store or found through in-game chests. Extra Slipknot-themed content can also be unlocked in…Brand IntegrationConsole / PCMusic & artistshttps://brandedgamingindex.com/entry/blackpink-pubg/https://brandedgamingindex.com/entry/blackpink-pubg/BlackPink and PubG mobile had worked together in the past, most notably on skin drops, but it's in 2022 that the collaboration broke new ground. The K-pop band held a series of virtual concerts that were watched by 15.6M people around the world, proving the potential of the format for mobile games. The partnership continued with the release of the 'Ready For Love' music video. Shot in a…Brand IntegrationMobileMusic & artistshttps://brandedgamingindex.com/entry/burberry-lola/https://brandedgamingindex.com/entry/burberry-lola/Burberry worked with one of the most established Roblox fashion designer @Builder_Boy to create five virtual iterations of the signature Lola handbag. The special branded event on Roblox's avatar store came in five waves, each lasting 24 hours. The pieces were listed at 800 Robux ($10) and came with an exclusive 'emote'. The handbags themselves were reinterpreted through the lens of nature…Brand IntegrationRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/carolina-herrera-kloss/https://brandedgamingindex.com/entry/carolina-herrera-kloss/Can you make a splash in Roblox without the budget of a Nike or Walmart to design your own branded world? At NYFW supermodel Karlie Kloss closed the Carolina Herrera show with a floral dress that she simultaneously dropped on Roblox as a cosmetic item. Available for 4 hours only at 500 Robux ($5), it reached one week later an average resale price of +$1800, with a peak +$5000 sale. The piece…Brand IntegrationRobloxFashion & luxuryhttps://brandedgamingindex.com/entry/ted-lasso-fifa/https://brandedgamingindex.com/entry/ted-lasso-fifa/The latest edition of the famed football game, FIFA23, is welcoming a new team. The also famous Richmond FC, coached by Ted Lasso, from the eponym TV series on Apple TV+. But don't expect to enjoy the cursing of Roy Kent any time soon, FIFA23 is and will always remain a family-friendly game. You can still play Richmond and even have fun by placing the London-based team in any league you want as…Brand IntegrationConsole / PCEntertainment IP (film & TV)https://brandedgamingindex.com/entry/messi-neymar-pogba-warzone/https://brandedgamingindex.com/entry/messi-neymar-pogba-warzone/Just in time for the 2022 world cup, football mega stars Messi, Neymar and Pogba have dropped as playable operators in Call of Duty Warzone 2, Modern Warfare and CoD mobile. The skins have arrived in their own bundle, costing players 2400 CoD Points, about $20. Each comes with exclusive cosmetic elements (weapons, vehicles, etc.) as well as finishing moves.Brand IntegrationConsole / PCGames & publishershttps://brandedgamingindex.com/entry/palace-nfs/https://brandedgamingindex.com/entry/palace-nfs/Releasing a deluxe edition of a game for fans is nothing new. Racing game Need for Speed Unbound refreshed the concept with the Palace edition, co-branded with the beloved skatewear brand. In the new installment, players can not only drip their cars, but their characters too. The Palace edition sure makes the most out of it with a number of cosmetic elements to unlock, from branded cars to…Brand IntegrationConsole / PCFashion & luxury (streetwear)https://brandedgamingindex.com/entry/versace-nfs/https://brandedgamingindex.com/entry/versace-nfs/Versace enters gaming for the first time with racing game Need For Speed Unbound. More than a simple cosmetic release, the partnership features a new in-game character, Medusa, who brings the Versace woman persona and high-gloss glamor to life as a street racer. 10 digital pieces of Versace fashion will also drop in the game, from jackets to sneakers. The game is emerging as a hotbed for fashion…Brand IntegrationConsole / PCFashion & luxuryhttps://brandedgamingindex.com/entry/nike-ea-swoosh/https://brandedgamingindex.com/entry/nike-ea-swoosh/Nike will integrate its .Swoosh NFT collectibles into sports video games through the apparel giant's new collaboration with EA Sports. A teaser video of the collaboration shows virtual American football helmets/balls and football balls co-branded by Nike and EA. Future EA Sports titles—which span officially licensed games for the NFL, PGA Tour, F1, UFC, NHL, and more—will make .Swoosh digital…Brand IntegrationConsole / PCSportswear & footwearhttps://brandedgamingindex.com/entry/dune-flight-sim/https://brandedgamingindex.com/entry/dune-flight-sim/The sci-fi world of Dune is coming to Microsoft Flight Simulator with the 2024 iteration of the famed flight sim, just in time for the premiere of Dune: Part Two. An early trailer showed that players will be able to take to the skies of Dune's titular desert planet, Arrakis, in one of the franchise's iconic ornithopter vehicles. It looks like players will be able to scout spice mining…Brand IntegrationConsole / PCEntertainment IP (film & TV)https://brandedgamingindex.com/entry/kfc-chef-colonel/https://brandedgamingindex.com/entry/kfc-chef-colonel/KFC Canada took the opportunity to create a playable hero in Street Fighter 6. One that any serious KFC fan can get behind. Yes, that Street Fighter 6 hero is Chef Colonel Sanders himself. Street Fighter 6 is the first in the iconic game to allow users to fully customize playable avatars. They can then share them with fellow players via special codes, or 'recipes.' Yes, as in the Colonel's…Brand IntegrationConsole / PCQSR & restaurantshttps://brandedgamingindex.com/entry/kfc-recipe-run/https://brandedgamingindex.com/entry/kfc-recipe-run/In a crossover that nobody really anticipated, KFC encouraged players to manufacture KFC-styled fried chicken in The Legend of Zelda: Tears of the Kingdom in a one-off event named The Recipe Run. In The Recipe Run, players were charged with tracking down oil, chicken, and eleven herbs and spices of their own choice from across the world, and then combine everything to make a delicious serving of…Brand IntegrationConsole / PCQSR & restaurantshttps://brandedgamingindex.com/entry/trolli-crawlers/https://brandedgamingindex.com/entry/trolli-crawlers/This is not the first foray into gaming for the Sour gummy worms candy brand (see esport section in this document). This time Trolli is partnering with PUBG to launch 4 new neon-colored gummy-patterned in-game skins you can unlock when buying their products with each skin attached to one variety of Trolli. While not the first brand to create cosmetics, Trolli's example is refreshing for its…Brand IntegrationConsole / PCCPG (food & confectionery)https://brandedgamingindex.com/entry/charli-xcx-brat/https://brandedgamingindex.com/entry/charli-xcx-brat/The Brat Update, named after English singer Charli XCX's 2024 album 'brat', is a 'Dress to Impress' update released in August 2024. It is an official collaboration with the pop star and the ultra popular Roblox Experience and adds brat-themed content to its store.Brand IntegrationRobloxMusic & artistshttps://brandedgamingindex.com/entry/tesla-roadtrip/https://brandedgamingindex.com/entry/tesla-roadtrip/The notorious electric car brand, also famous for never advertising is breaking its rule in a first brand partnership with Epic Games, the company behind Fortnite and Rocket League. As part of a 'Summer Road Trip' mission, players can unlock the cybertruck bundle across both Fortnite and Rocket League to be used as a vehicle in the aforementioned games.Brand IntegrationFortnite / UEFNAutomotivehttps://brandedgamingindex.com/entry/mentos-fizzooka/https://brandedgamingindex.com/entry/mentos-fizzooka/The internet could only take the Mentos and Cola experiment so far. So Mentos decided to supercharge it. Launching the Mentos Fizzooka, the world's first anti-build Fortnite rocket launcher. This ridiculous weapon harnesses the famously volatile Mentos and Cola reaction to blast opponents across the map and destroy builds. Instead of creating their own map, Mentos partnered with the most popular…Brand IntegrationFortnite / UEFNCPG (food & confectionery)https://brandedgamingindex.com/entry/brahma-r2r/https://brandedgamingindex.com/entry/brahma-r2r/The 'R2R' campaign by Brahma beer bridges the gap between classic football history and modern gaming by resurrecting Ronaldo Fenômeno's iconic 'Number One' finger-wagging celebration from 1998 that was part of a Brahma campaign from 20 years ago. By mapping the signature move to a simple controller combination—holding R2 and flicking the right analog stick to the right (R2R) — players could…Brand IntegrationConsole / PCBeverages (alcohol)https://brandedgamingindex.com/entry/balenciaga-pubg/https://brandedgamingindex.com/entry/balenciaga-pubg/It isn't Balenciaga's first step into gaming, they've explored many ways to be a part of that conversation over the past 5 years. This time, it's a collaboration with the famed battle royale, PUBG: BATTLEGROUND with a collection of cosmetics that will also drop IRL in Balenciaga stores around the world.Brand IntegrationConsole / PCFashion & luxury