League of Legends

To draw attention to the launch of its animated Netflix series Arcane, characters of the show are crossing over with not just titles from its publisher Riot, but also 'competitors'. This includes some of the world's most popular games like Fortnite, PubG Mobile, AmongUs, as well as Twitch. For example, main character Jinx, followed by her sister Vi a month later, were sold as limited edition bundles in Fortnite, including a variety of cosmetic items and emotes, and were featured in Fortnite's lore content.