BLACKPINK
Ready For Love
BlackPink and PubG mobile had worked together in the past, most notably on skin drops, but it's in 2022 that the collaboration broke new ground. The K-pop band held a series of virtual concerts that were watched by 15.6M people around the world, proving the potential of the format for mobile games. The partnership continued with the release of the 'Ready For Love' music video. Shot in a (heavily) modified version of PUBG, the film shows the avatar versions of the girls explore some iconic landscapes of the game, and amassed close to one billion views on Youtube.