Depop
The Sims Thrift Store
Depop, the widely popular clothing resale platform, is entering gaming through a partnership with The Sims' latest expansion. The brand worked with five of its most popular real-world sellers to curate a series of limited-edition outfits for the game. Players can cop the custom pieces in a virtual 'thrift store' and resell them through an in-game app, somehow mimicking for players the second-hand shopping experience of Depop. A match made in heaven between a Depop fashion community known for its noughties nostalgia, and a game seeking to stay relevant for younger gens.