Farfetch
Farfetch Beauty launch
To support the launch of its new skincare and makeup offering, Farfetch is tapping into gaming culture. The high-end online fashion retailer worked with five in-game content creators to design cosmetic elements for Roblox and The Sims 4. The avatars aim to explore the relationship between physical and virtual expressions of beauty, thus offering a different interpretation of the campaign message 'beauty has no boundaries'. It sure will be interesting to observe the physical and digital realms of beauty keep influencing each others in the years to come.