BRANDED GAMING / INDEX
Fidelity Investment: Pancake Empire Tower Tycoon ×
  • Brand Experience
  • Roblox

Fidelity Investment

Pancake Empire Tower Tycoon

Fidelity Investment launched Pancake Empire Tower Tycoon, an educational Roblox experience introducing users to real-world money situations of spending, saving, and investing using – you guessed it – pancakes. To start, players buy pancakes that produce 'YumYums,' which are collected and converted into currency used throughout the experience. To earn in-experience currency, users choose between three friendly creatures to deposit their YumYums with returns ranging from safe to risky, mirroring the varying levels of risk in investing.