NHL Blast Stanley Cup
The NHL is digitally recreating goals scored during the Stanley Cup Final on Roblox within the NHL Blast Roblox hub. Goals are being recreated as 3D Roblox highlights through the league's puck and player tracking system, which collects data from sensors in the puck and player jerseys and cameras in arenas. Fans can select which Stanley Cup Final goals they want to be turned into a highlight with Roblox's in-game NHL players.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
