Fortnite
Fortnite Pelé Football Cup
Fortnite made a big push in football/soccer culture through the Pelé Cup initiative. Activities include a footy-themed special mode and tournament, exclusive emotes, as well as partnerships with 23 clubs to bring their kits as skins into the game, featuring Man City, Juventus or AC Milan. The Fortnite brand will also make an appearance in the physical world of football, specifically as the jersey front sponsor for iconic Brazilian Club Santos FC, during the upcoming Copa Libertadores, the highest level of competition in South America.