Vans

Vans launched an experience in Roblox letting players explore a world inspired by Vans location around the world, practice their skateboarding skills, and take part in daily game challenges. Users create their own avatar featuring personalised skateboard and vans shoes, and can further customize it through the virtual Vans shop. If so far most branded Roblox experiences have been activations limited in time, Vans intents to make 'Vans World' a permanent space that will evolve and update over time.