BRANDED GAMING / INDEX
Gentle Monster: Gentle Monster x World of Warcraft ×
  • Brand Activation
  • World of Warcraft

Gentle Monster

Gentle Monster x World of Warcraft

Luxury eyewear brand Gentle Monster collaborated with World of Warcraft for a limited-edition pair of sunglasses. In typical fashion for the Korean brand, the model pushes the silhouette of traditional shades, while connecting with the nerdy 90's goth vibe that highly inspired the luxurysphere in recent years. Also dropped inside the game as a cosmetic item, the product was tied to the latest expansion The Burning Crusade and referred to the green eyes of the online RPG's big villain.