Fenty Beauty

Rihanna's very much hyped beauty brand Fenty is becoming the first ever beauty partner of Riot games. The brand will be tasked to curate diverse looks across the Riot portfolio to celebrate beauty in all its forms. The partnership kicks off with promotional activities around the Netflix animated series set in the League of Legends universe, Arcane. But the crossover should open doors to many more collaborations, from exclusive co-branded makeup collection, to rumoured Fenty NFTs.