BRANDED GAMING / INDEX
Gucci: Gucci Town ×
  • Brand Experience
  • Roblox

Gucci

Gucci Town

Following its 14-day pop-up 'Gucci Garden' last year, Gucci is back to Roblox with this time a permanent destination that will update throughout the year. 'Gucci Town' hosts virtual exhibitions, a creative corner to design your own digital art pieces, areas to participate in mini-games, and of course a virtual showroom. In the Gucci Shop players can learn about the latest collections, but also unlock limited-edition cosmetics by completing in-game tasks and spending their GG gems (the in-experience virtual currency).