Ami Paris x Zepeto
Ami Paris has returned to Montmartre, where it showed last June, but this time in virtual fashion. The label by French designer Alexandre Mattiussi has boosted its metaverse presence by creating its own world on Korean app Zepeto, uber-popular with younger consumers. Ami has reproduced on the app the Parisian district of Montmartre, and also opened a store where its digital clothes from a curated selection of their Spring Summer 23 collection are available for sale.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
