BRANDED GAMING / INDEX
IKEA: The Co-Worker Game ×
  • Brand Experience
  • Roblox

IKEA

The Co-Worker Game

The Co-Worker Game' allows players to experience working in IKEA's virtual universe. Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. The opening of IKEA on Roblox follows a recruitment campaign launched on 3rd June, which offered people the opportunity to apply for one of 10 paid roles in the virtual store. The open call to become a virtual IKEA co-worker amassed over 178,000 applications over the two-week application window.