Murder Mountain
In an another play from the brand who hate advertising and would rather create entertaining experiences, Liquid Death has now launched its own Fortnite map. Murder Mountain is a 'bucolic but deranged island where Murder Man lives' according to Liquid Death's head of creative. The game begins because Murder Man has been called away to jury duty, so you have to fill in for him and murder people's thirst using Liquid Death.
A curated database of branded gaming examples.
Three hours a night grinding WoW with your guild. Fortnite with your mates after work. Candy Crush on the commute. Whether or not you’d call yourself a gamer, you are still playing. Gaming has become an unprecedented cultural force. Massive attention, deep engagement and yet, little money invested. Need more convincing?
Source: GroupM, GEEIQ, Newzoo, 2024
Source: Dentsu & GWI, State of Gaming 2024
I’ve spent the past few years on both sides of the fence: with gaming brands, and with non-gaming brands trying to work out what to do about gaming. Along the way I kept examples. What started as a Google Doc is now an index of close to 200 of them. This is it.
I hope you’ll find it useful, reach out if you want to chat.
JonathanFounder & Principal, Office of Applied Imagination
