ITV

ITV turned their stars into pixelated characters and released a video game, which lets players select a character – all of which have their own special moves and catchphrases – and do battle with a succession of opponents. Fights take place against a backdrop of familiar locations, including the Love Island villa, the I'm A Celeb campsite, and a period drama drawing room – all lovingly recreated in pixels, and including their own Easter eggs for fans to find.