Kenzo

For the holidays, KENZO launched its own video game, titled The KENZO Run, challenging fashion-minded gamers to compete for prizes. The game tasked players with running through KENZO City, collecting as many Boke Flowers (or tokens inspired by Maison's signature designs) while avoiding game-ending obstacles. Those who placed in the winning top 36 received special holiday prizes from the French fashion house (incl. a package to attend the KENZO Fall/Winter 2023 fashion show in Paris).