The General
Road Test Royale
The General Insurance made its first move into gaming with Road Test Royale, a custom Fortnite map built on a sharp brand-product fit: turning the dreaded driving test into an obstacle-course battle royale. Players race through road-test-inspired courses across three real-world city maps (Miami, New York, San Francisco), earning in-map currency not just for speed but for staying on track, avoiding obstacles, and keeping control under pressure. It's a smart category play: an insurance brand reframing safe-driving education as something fun, social, and low-pressure, reaching a young audience exactly where they hang out.